The new one from Aleti, with wavy stripes.
Marketing innovations in the world of football often lead to controversy and the design of the new Atlético de Madrid shirt was no exception. So much so that Miguel Ángel Marín, CEO of the club that has Diego Simeone as its manager, he had to go out to publicly apologize to his fans through an open letter. The comments are succinct.
As soon as it was revealed on social media, with the Argentine footballer Stefania Banini Being one of the stars of the campaign, fans began to criticize the design with strong comments on both Twitter and Instagram. The main annoyance has to do with the fact that the traditional white stripes on the jacket in this model have curves.
The new one from Aleti, with wavy stripes.
In his defense, the mattress leader defended the project by saying that it “tries to wink at two historical aspects” and added that “it is inspired by the Manzanares River, which had such a link with Atlético de Madrid, representing the path of the river “. And he had to ask for forgiveness: “We apologize to fans who may not like this design, but the only intention was to remember the past with respect and love.”
Marín also warned that something classic is coming: “In April 2023 we will launch a jersey that will be a replica of the 1903 shirt, with the original crest and which will celebrate the 120th anniversary of the club’s founding. The the shirt for the 23-24 season is already homologated, with a classic design, and is being worked on “.
The new one from Aleti, with wavy stripes.
And just in case, he added that the club “will create a commission composed of representatives of various supporters, who will meet periodically with the club’s Social Area to agree on relevant decisions, such as future designs for T-shirts and other products. “
The announcement of the new jersey
Banini with the new jersey.
Thousands and thousands of Atletico fans remember the games played by the river that gave the Vicente Calderón stadium its name in its early years. Many have seen his red and white passion born walking along its banks towards a new match of his beloved Atleti.
After paying homage to the coliseum mattress in the third kit of last season, the Nike designers have decided to do the same with the Manzanares and this is their interpretation enclosed in a shirt that simulates the meanders of the Manzanares, the iconic image of our stadium. previous one. The kit is completed with blue shorts and red socks with blue top.
The away kit is black paired with navy and light blue details, with shorts and socks following the same color scheme.
A month later, and before the start of the Champions League, we will see the presentation of the third kit, which will be accompanied by its own design line and will be closely related to the start of the main club competition.
And the big surprise of the season awaits us on a very important day for all Atléticos. On April 26, 2023, our beloved Atleti turns 120 years old. To celebrate it we will present a very special shirt, inspired by the one used by our players in the first official match in history, with the colors white and blue, and which will show the original club crest on the chest. A tribute to 120 years of red and white passion and to the many that remain to be savored. Hello Athletes!
Source: Clarin
