On 2 April Racing and Sarmiento played a match for the Professional League where the Academy won 4-1. After finishing the match, Leonardo Sigali, protagonist of the campaign, conducted the usual post-match interview where every question that Juan Pablo Vila, Sports journalist of TNT I did it to him, he replied bluntly: “I don’t remember …”. The statements baffled the journalists present and went viral on the networks.

Later and thanks to a statement from the Avellaneda club, it was whitewashed that everything had actually been part of a Alzheimer’s disease awareness campaignwhich causes memory problems.

The video of the campaign, starring Sigali

The defender’s video has garnered more than 20 million views, so much so that the Cannes Lions festival of advertising creativity awarded the silver prize to the Academy and the ALMA Foundation (Association for the fight against Alzheimer’s MAL). The confusion was great after the interview, because Sigali always responds kindly.

The short participated in the LIONS FOR SPORT ENTERTAINMENT category, A02 (Live Broadcast / Live Streaming).

The explanation in the interview