The new Boca jersey and what are the variants that are managed for the “main sponsor”

With the end of June, the contracts are terminated all over the world of football. Footballers, sponsorships and even sports brands, with the change of the European season, change the clothing of the clubs. It’s inside Mouth will be no exception: is that the club will have the relaunch of the jersey as owner, inspired by another that the company wearing it used in 1992 but this time there will be a peculiarity. There will be no advertising on the chest. The reason? The contract signed with the airline Qatar Airways has ended and Boca will wait for a better offer to agree with its new main sponsor.

With clean blue and gold – something fans and partners alike always celebrate and transfer into massive purchases – it also has attention in the treasury. And they are working on it at Brandsen 805. It is that the departure of Qatar (an extension of the bond was negotiated but the agreement was not reached) represents a large income but that over the years (there were 5 seasons of agreement) it was losing value, beyond the global economic context and the country. Even in the intimacy of the club they will try to reach that amount of income only by selling the sponsorship of the sleeves and the back of the shirt.where it also has the possibility to renegotiate.

The departure of Garbarino (the company that led Mario Pergolini when he was vice president of the club but a dispute has been initiated for non-payment due to the economic problems of the household appliances supply chain) opens up options that are on the table. Some, close to signing. Streaming platforms, TV signals and international developers are some of the companies interested. And all of them were analyzed with one key point: extension.

It’s that Boca intends, for those smaller deals, to sign shorter contracts even if it means lower fixed income. But at the same time they can be renegotiated with a larger increase.

The main sponsor is another story. Airlines interested in being after Qatar have presented good offers for the final amount but to be paid in several years. The explanation was the deterioration of that sector due to the pandemic, which has disrupted trading for more than a year and is only now starting to see its rebound.

The other big proposals had to do with the world of betting and cryptocurrencies, two unstable but growing companies that have invested heavily in Argentine football over the past year and a half. What’s the problem? Let Boca be clear in its demands: not only does it want to receive money in fixed annual amounts, but it also intends to secure an income when signing the loan. Something that has not happened with any company for now. And for this, with the money compensated by the other companies, Boca intends to wait.

Like River in 2019 and part of 2020, San Lorenzo and Independiente today and several teams wearing their “clean” jersey during matches as they sign the new deals, Boca’s image with its unsponsored jacket will accelerate a process that companies try to secure as soon as possible for something logical: in front of the more interested, the more the value of being in that privileged place will increase. At least that’s the strategy of President Jorge Ameal, who has been responsible for these decisions since the marketing department changed.

The idea is that at the end of the year the selection of the main sponsoreven if they benefit the Chinese clubs and the one linked to the Argentine national team, which after the World Cup intends to reach Boca to continue with its visibility in the world of sport and in particular football.

As for clothing, the Adidas company will launch the new shirts in the next few days although the traditional one will bear a resemblance to the one obtained by the Boca in the 1992 Apertura, with a yellow collar and wider back stripes. As usual, the third jersey will be launched by the end of the year. And there could be another tribute, as has been done in recent times, for a campaign or a special day for the club.