The Spanish footballer presented his own sportswear brand. Photo: EFE / Edurne Morillo.
the Spanish footballer Andrés Iniesta presented Capitten this Thursdayhis own sportswear brand, which debuts on the Japanese market with a line of boots designed by the former FC Barcelona player in collaboration with Japanese shoemakers.
The world champion with the Spanish team in South Africa 2010, who has been playing for Vissel Kobe in Japan since 2018, said that with this new step in his career as an entrepreneur “He tries to convey his way of understanding football and life”during an event to be held this Thursday at Tokyo National Stadium.
Capitten symbolizes the values of “humility, sacrifice, hard work and ambition”, as well as “unity and teamwork, above the individual,” Iniesta said of a brand he claims to have been involved in. 100% “throughout its development process.
“It has been very hard work for many months for the whole team, with the mindset to keep working so that the brand stays alive for a long time,” Iniesta said during the event, in front of a large media presence and Japanese influencers.
The former Barcelona midfielder has decided to present his brand at the Tokyo National Stadium because for him it is “a very special place”, where he won his first title with Vissel (Emperor’s Cup of Japan, in 2019), as well as being the site of the Tokyo Olympics.
boots are the flagship product of the catalog with which Capitten debuts, designed by Iniesta in collaboration with the Japanese specialist in this type of footwear Shimpei Inoue, and inspired by the models of the 80s.
“When I stop playing football, one way to stay connected to the sport is to have a shoe brand,” Iniesta said when asked about the product, which he called “the perfect shoe.”
The footballer stressed that the “balance” between its different components has been taken care of to try to optimize the “safety and comfort” that this shoe offers.
Within the first range of shoes, in addition to the models for adults and children that can now be booked online in Japan, the limited edition “Capitten ONE 888” was launched, signed by the player and priced at 80,000 yen (about 550 dollars). , that is to say more than 150 thousand Argentine pesos.
Iniesta, that too owns a winery and has promoted another sneaker company, Mikakushe said it had “always been in his head” to launch his own sportswear brand.
Regarding his future, the former FC Barcelona player pointed this out at 38 “he will try to continue to take care of himself to give the best of himself”and added that after almost 5 years in Japan, he considers the Asian country “as part of his life”.
Capitten is currently only available in Japan, but Iniesta has the goal of launching it around the world soon, and that’s why he is in talks so that other players can be the image of the brand, in addition to himself, as he explained.
Source: Clarin
