Google has alerted with a “code red” for the popularity of the ChatGPT artificial intelligence

Google issued a “code red” during the launch of ChatGPT, a conversational AI chatbot created by OpenAI, raising concerns about the future of Search engine of the company.

The New York Times reports it, which assured that Sundar Pichai, CEO of Google and its parent company, Alphabet, has participated in several meetings around Google’s AI strategy and has led numerous groups of the company to refocus their efforts to address the problem “threat” represented by ChatGPT for its search engine activity, according to an internal memo and audio recording.

ChatGPT is an AI enabled by the awesome advancement of computing powerconstitutes a discipline that uses large volumes of already available data to build a program capable of recognizing common patterns e create new data.

In particular, teams from Google’s Search, Trust and Security division, among other departments, have been tasked with shifting gears to assist in the development and launch of prototypes and AI products, The Times reported it.

Some employees have been tasked with creating AI products that generate art and graphics, similar to OpenAI DALL-Ewhich millions of people use, according to North American media.

The danger for Google: being replaced

Google’s move to broaden its AI product portfolio comes as Google employees and experts debate whether ChatGPT, led by Sam Altman, the former president of Y Combinator, has the potential to replace the search engine and , in turn, damage the Google advertising revenue.

Sridhar Ramaswamy, who oversaw Google’s advertising team from 2013 to 2018, said ChatGPT could prevent users from clicking Google’s links with ads, generating $208 billion. 81% of Alphabet’s total revenue, in 2021, Insider reported.

Accumulating more than 1 million users five days after its public launch in November, ChatGPT can generate unique answers to questions in a conversational and human way by gathering information from millions of websites.

Users have asked the chatbot to write a university essay, provide advice on writing source code, or even negotiate fines.

limitations

Several warned, however, that the bot is often buggy. ChatGPT cannot verify what you say and cannot distinguish between verified fact and misinformation.

It can also invent answers, a phenomenon AI researchers call “hallucinations.” The bot is also capable of generating racist and sexist responses, Bloomberg reported.

Its high margin of error and vulnerability to toxicity are some of the reasons why Google is reluctant to release its AI chatbot to the public. The MDA, short for Language Model for Dialogue Applications, reported The Times. A recent report from CNBC said Google executives were reluctant to release it widely in its current state due to concerns about the “reputational risk”.

Chatbots “aren’t something people can reliably use every day,” Zoubin Ghahramani, who runs Google’s AI lab Google Brain, told the Times ahead of ChatGPT’s launch.

“Instead, Google can focus on improving its search engine over time instead of removing it”experts told the Times.

With Google working full steam ahead on new AI products, you might see this at Google’s annual developer conference, I, which should take place in May.