The Argentine Football Federation (AFA) scaled into the metaverse as well: Announced signing with Upland, a real-world mapping platform that has more than 3 million accounts and will lead to the Argentine First Division to a world of online collectibles.
A metaverse is a sort of digital double of the physical world, accessible through the Internet. It typically refers to shared virtual world environments that people can access over the Internet. And it can refer to digital spaces made more realistic through the use of virtual reality (VR) or augmented reality (AR).
Some people also use the word metaverse to describe some video games, where users have a character that can walk around and interact with other players. Anyway, there is consensus that thanks to virtual or augmented reality and the term has become fashionable since Facebook changed its name to Meta.
“This strategic partnership will allow AFA and LPF to engage Argentine fans with the metaverse, contributing to the digital community while benefiting from the broad participation of the global Argentine soccer community by connecting users with their favorite teams and players. It represents the first presence of Argentine football in the metaverse and the first time Upland offers exclusive ownership of game videos to its fans”, they explain from Upland.
Therefore, they say, the idea “not only connects fans, collectors and gamers from all over the world in a single virtual network, but the metaverse’s open platform also has several gamified opportunities for users to interact with a complete set of objects digital collectibles . Iconic Argentine football, including teams, clubs, players, tickets, game images, historic moments, Exclusive Moments of the Platform and the Official Market”, they explain.
“The company’s mission is to build one of the world’s leading and most dynamic creator communities through a strong business economy that enables gamers, creators, developers and brands to create goods and experiences, monetize assets, and provide utility and enjoyment to other gamers . ”, they add from the company. They are based in Silicon Valley with centers in Las Vegas, Ukraine and Brazil.
What can be done in the metaverse of Argentine football
“As an exclusive feature of Upland, fans will be able to create virtual businesses to resell virtual LPF items and other digital collectibles in player-owned and operated stores located on their virtual properties, including the 22 cities already open in Upland” , they say. .
“Upland’s deal with the Argentine Football Federation also expands its involvement with world and European football following its recently launched partnership with FIFA, where fans can access FIFA World Cup highlights, including final goals , as digital collectibles”, have Enter.
Claudio Fabián Tapia, President of the AFA, commented on the project: “We are very pleased to present this new strategic commercial agreement with Upland. The Argentine professional league has long awaited the opportunity to exploit emerging technologies to improve the experience of fans in our league”.
“This agreement allows us to collaborate with the best creators of technology and new digital products and thus generate a new source of income for all participating clubs. We welcome Upland as our new business partner Argentine Football Association and Argentine Professional Football League“, He added.
From Upland, Dirk Lueth, co-founder and co-CEO of the company, said: “We are delighted with the fully loaded license agreement and partnership with the AFA to continue to expand Upland’s footprint and community across the world.With the AFA, we can offer more opportunities than ever to Argentinian fans, old and new, by providing them with the true meaning of web3, which is community-focused and entrepreneurenabling fans to contribute ideas and creations to show their team pride in new and engaging ways.”
The LPF metaverse will be available soon as local tournaments restart.
Source: Clarin
Linda Price is a tech expert at News Rebeat. With a deep understanding of the latest developments in the world of technology and a passion for innovation, Linda provides insightful and informative coverage of the cutting-edge advancements shaping our world.