Mobile phones close the year with fewer sales and only two brands are saved from the fall

Although the world seems to re-emerge after the coup of Covid, for some sectors this has not been a good year. This is the case of consumer technology, which has had a 2022 with massive layoffs in the sector, falling share prices of large companies and lower sales of products, especially of mobile phone.

Is that beyond the global crisis and inflation, mobile phones are increasingly expensive and they differ very little from each other. There are virtually no tech advantages between a $350,000 phone and a $150,000 one.

This combination has produced a remarkable result decline in mobile phone sales globallyas reported by the consultant Counterpointwhich offers the numbers of the debacle, but highlights it two companies were saved.

Apple and Xiaomi are the ones that have been able to resist the blow of 2022. They are the only ones that report year-on-year revenue growth, according to the consultant himself. While Samsung, OPPO and Vivo fall.

The cake is shared with a Manzana who is he with? over 40% of the market, closely followed by Samsung with about 20%. The Chinese Xiaomi is now closer to the Korean company, with just over 8%.

“The Samsung’s revenue fell 4% year over year in the third quarter of 2022, while those of Xiami increased by 4%, driven by low-end and mid-range phones», underlines the Counterpoint report. In other words, there’s less and less justification for paying more than $250,000 for a high-end one

In the specific case of Samsung, the work indicates that the company’s decline in revenue may be due to the fact that it has focused more on selling its foldable Flip and Fold than the more expensive Galaxy 22.

The report also claims that “Global mobile revenues fell 3% year-over-year despite a weak market in which shipments were down 12% year over year. A steeper decline in revenue was avoided thanks to Apple’s 10% year-over-year revenue growth.”

The Apple case in 2022

“Apple reported 10% year-over-year revenue growth and 7% year-over-year average selling price growth in the third quarter of 2022, contributing to an overall increase. This is in part due to the launch of the iPhone series 14, as well as on professional modelsespecially from the previous generation, which work well,” explained the analyst Harmeet Singh Walia.

Commenting on the effect of 5G on the growth of the average selling price of the devices, the expert said, “At over $80 billion, the revenue contribution of 5G phones has reached an all-time high of 80% of revenues. global telephone numbers, up from 69% in the third quarter of last year”.

“During the same period, the revenue contribution of LTE phones fell 10% to $19 billion. This shift from 4G to 5G was led by Apple, which alone accounts for more than half of all 5G phone revenues. , with over 95% of their phones being 5G-enabled.”

SL