The iPhone 15 could be cheaper than the 14: Apple’s new strategy to recover sales

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Manzana analyzes new ways to position the next line of iPhone 15 around the world for 2023 in which it will have to re-validate all the expectations it always arouses in its legion of fans against the “tanks” of Samsung and Xiaomianother of the giants that control the cell phone market.

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According to data published by Mac Rumora site specializing in Apple devices, the tech giant analyzes for this year to further differentiate the technical characteristics of its family of mobile phones.

There are two strategies envisaged that the iPhone maker might consider.

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In principle, the concern that the iPhone 14 Plus sales trend still leaves would lead the tech company to change the price of the new devices. For instance, the $899 iPhone 14 Plus is just $100 cheaper than the iPhone 14 Prodespite having an inferior display, chipset, camera and design.

As the magazine slipped Forbesthe obvious move would be drop the iPhone 15 Plus from $100 to $799, which would force the iPhone 15 down to $699. That would push the iPhone 14 to $599. At that price, Apple is taking a chance it hurt sales of cheap iPhone SEswhich would explain reports last week that the company is considering canceling this model entirely in 2023.

Interestingly, a new flagship, the iPhone 15 Ultrabe even more expensive than the iPhone 14 Pro Max, according to the news leaker yeux1122. The main reasons would be in its design and cameras.

What will the iPhone 15 be like?

Basically, the upcoming iPhone 15 smartphone would debut with a titanium frame with curved trailing edges, which will replace the current square plan. The back edges should be rounded to create a new border, similar to the bottom covers on Apple’s 14- and 16-inch MacBook Pro models.

Likewise, the iPhone 15 Ultra will have for the first time dual front camera like many of the android devices. According to the revelations of another leaker, called Majin Buu, the Ultra will be the only model to get this new feature, while the other models in the line, including the Pro, will only have a front-facing camera, as usual.

This innovation in both photo and video, dual selfie cameras will be another way Apple differentiates its Ultra model from the rest of the range to justify its premium price.

iPhone factory in China relaxes its COVID rules

On the other hand, the Asian company that assembles Apple’s iPhones announced in mid-December that it would ease its COVID-19 protocols at its largest factory in China, after restrictions caused thousands of workers to quit. workers and drastically reduced production.

Foxconn Technology Group announced in a statement on one of its official accounts on social media platform WeChat that it will end the “closed loop” system at its Zhengzhou plant in central China that required workers to remain confined to their workspaces. and residences to prevent coronavirus infections.

The decision was released a week after China began lifting tough COVID-19 measures despite surging case numbers.


Source: Clarin

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