Instagram goes back with one key change and redesigns its main menu

instagram prepare a design change, especially, in the layout of its menu buttons. how did it happen with introduce Stories or Reelscompetition with TikTok has led the social network to return to prioritize content over business What did your store mean?

Against this backdrop, the Meta platform advanced this Tuesday at radical change in the interface: direct access to the store, which broke in 2020, will disappear from the main menu.

This novelty does not imply that purchases within Instagram will cease to existsimply, the links to the products will continue to appear exclusively in the content published by brands.

The coils icon it will also change: move one position to the right, instead of the shop icon. While it’s still high on Instagram, everything indicates that it seems less relevant.

Likewise, the social network app recover direct access to content creation in the main menu. Since the app understands that the only way to compete with TikTok is from original content creation, so the button to upload photos and videos is placed in the middle charm of the bottom navigation.

“People will be able to continue to build and operate shops on Instagram as we continue to invest in shopping experiences that bring the greatest value to people and businesses through feeds, stories, reels, ads and more,” the company explained in an official statement. to which he had access clarion.

All of these Instagram-announced changes are expected to start reflecting and expanding globally starting in February, both in their versions for iPhones and Androids.

TikTok in trouble with Europe for privacy

While Instagram announces improvements to its platform, its rival Tick ​​tock It faces sharp criticism for privacy scrutiny in the US and, now, Europe.

The European Commission discussed with TikTok CEO Shou Zi Chew on Tuesday how the social network protects the privacy of its users, following a US Congress ban on lawmakers installing the app on their phone numbers. official phone and the revelations that the Chinese company has spied on reporters.

The CEO of TikTok is currently in Brussels (Belgium) where he will hold several meetings with four European Commissioners, specifically with the Vice-President for the Digital Age, Margrethe Vestager, the Vice-President for Values ​​and Transparency, Vera Jourová, the Justice Commissioner, Didier Reynders, and the Interior, Ylva Johansson.

During their meeting this morning with Vestager, the two addressed issues related to the “General Data Protection Regulation (EU) and issues related to privacy and data transfer obligations in relation to recent reports of aggressive data collection and surveillance”. data in the United States,” Brussels said in a brief statement after the meeting.

“There can be no doubt that the data of users in Europe are safe and are not exposed to illegal access by third-country authorities,” Jourová stressed after meeting with Chew, referring to fears that the Chinese government might obtain information from European citizens.

Reynders informed the CEO that TikTok must pay “special” attention to personal privacy “when this network’s primary audience is children” and to that effect asked Chew to cooperate with the investigation that the Irish data protection authorities are carrying out on the transfer of this information to China.

Vestager and Chew discussed the steps TikTok is taking to comply recent antitrust laws and transparency on content control which the EU approved last year and which will come into force throughout 2023.

The meeting with the CEO of one of the main social networks that is very popular with young people took place at a time when The US is stepping up its attack on TikTokin which not only is Congress applying among its employees, but also 19 states have joined this blockadeciting security reasons.

Republican Senator from Florida Mark Rubino He even introduced a plan to ban its operation in the United States.

SL