Motorola mobile phones will now come with a fragrance – what it is

Humans are able to remember 35% of what they smell, 5% of what they see, 2% of what they hear, and 1% of what they touch. A study by Rockefeller University revealed this years ago. With these premises, Motorola announced its official fragrance this Tuesday that will accompany the experience of having a new smartphone.

Starting with the latest brand launches – motorola edge 30 Ultra, motorola edge 30 Fusion and motorola edge 30 Neo – users will distinguish the Motorola scent from the moment they open the package, for the first time in the history of the mobile phone industry.

“In 2021, as part of a 360-degree sensory project, Motorola partnered with Firmenich, the world’s largest fragrance and flavor company, to develop a branded fragrance that translates our values. This project originated in a pilot program in Brazil and has now expanded to other markets around the world,” said Renata Altenfelder, Global Director of Brand at Motorola.

The brand has also innovated in a way that, through the senses, consumers can have a multi-sensory shopping experience in motorola flagship stores and moto stores, such as those in Palermo Hollywood and Unicenter Shopping, in official brand stores, and even when buying phones on the official website.

The fragrance can be perceived on the brand’s official headquarters and in the packaging of the new Motorola Edge devices. “Just as a new car perfume offers consumers a perception of freshness and confidence, Motorola is creating a sensory experience which combines innovation, quality and sophistication with our technology. In this way, Motorola now connects not only with sight, touch and sound; smell has become our new challenge,” added the manager.

Edge 30 Fusion, the trendy mobile

With premium features for its class, including a 6.55-inch borderless 144Hz pOLED1 display, Snapdragon 888+ 5G processor, and an advanced 50MP camera system with OIS; the Motorola Edge 30 Fusion combines performance with a distinctive design, as well as being an early adopter Pantone color of the year 2023.

After the first units signed with the Very Peri color, Motorola and Pantone have agreed for this 2023 a significant change for the Fusion models. Rooted in red with blue undertones, long live the magenta It gives it a powerful hue inspired by nature and explored through technology.

“Our exclusive global partnership with Pantone in the smartphone category enters the next stage, as we are the only mobile device manufacturer to launch a device with the Pantone Color of the Year 2023, enabling consumers to explore, create and push the limits through technologysaid Ruben Castano, executive director of design and customer experience at Motorola.

And he added: “This color it truly reflects the cultural moment we are in And we can’t wait to bring this powerful nuance to Motorola Edge 30 fusion devices around the world.

The presence of the Color of the Year 2023 Viva Magenta is also present in the rest of the Motorola product ecosystem. In the audiovisual aspect, wireless headphones Motorcycle Buds 600 ANC They incorporate Snapdragon SoundTM technology, which provides clear, high-resolution sound wherever you are, while offering hybrid active noise cancellation in any situation.

Other features include Bluetooth MultiPoint, which lets you connect to two devices simultaneously, and Google Fast Pairing, which lets you pair your headset to your phone with a single tap.

When it’s time to stow away, the wireless charging case offers up to 28 hours of battery life2 before needing to recharge.

Additionally, the Moto Buds 600 ANC are available in Pantone 19-2118 Winetasting, a shade designed to complement the 2023 Pantone Color of the Year and special edition motorola edge 30 fusion.

SL