The online medium buzz feed He assured that he will start using ChatGPT, OpenAI’s artificial intelligence, to improve his questionnaires (quizzes) and personalize some content for his audience. The announcement comes after Microsoft announced a $10 billion investment in the AI tool.
In a memorandum Chief Executive Jonah Peretti told staff dispatched Thursday morning that he intends for AI to play a bigger role in the company’s business and publishing operations this year.
“Our industry will expand beyond AI-powered (source) curation, to AI-powered (content) creation,” says Peretti. “AI ushers in a new era of creativity, where creative humans like us play a key role by bringing ideas, cultural currency, inspired insights, IP, and formats to life using the latest technologies.”
In one example cited by the Wall Street Journal, which broke the news, AI could be used to generate personalized romantic comedies for readers.
They would be asked a series of questions, including personal information (such as “name an endearing flaw” and “pick a favorite rom-com trope”), which would be used to generate a shareable result.
Peretti expects AI to aid in the creative process and improve the company’s content, while humans play the role of providing ideas, “cultural capital” and “inspirational insights,” he wrote in his memo.
In 15 years, he wrote, he hopes AI and data will help “create, personalize, and animate the content itself,” rather than just curating existing content.
BuzzFeed, which went public in late 2021 through a merger with a special purpose acquisitions firm, pulled out of the news last year in a bid to make the business profitable and said it would double its creator network . Facebook’s parent company Meta is paying the company millions of dollars to help generate content for creators for Facebook and Instagram.
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Source: Clarin
Linda Price is a tech expert at News Rebeat. With a deep understanding of the latest developments in the world of technology and a passion for innovation, Linda provides insightful and informative coverage of the cutting-edge advancements shaping our world.