The dating app threatening Tinder: how’s Hinge doing

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Dating apps have recently become a staple for those who aren’t just looking for casual hookups on the internet. It is called the latest that generates furor in this segment hinge. Its main difference with its competitors -Tinder, Happn, OkCupid or Bumble- lies in the fact that it guarantees long-term relationships between its users.

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The latest decision of the platform, owned by Match Group Inc., is the launch of a more expensive subscription, up to $60 per month, with an eye on Generation Z users. That is, young people between the ages of 16 and 24.

The new subscription plan will represent a significant increase from the current $35 per month and offers advanced features that will focus on those users who are “more motivated” to book appointments through the app.

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In addition, Match Group is also planning Tinder, another of the dating apps he owns.

How the zipper works

It’s a smartphone app that shows you other people’s photos in the app and lets you like or downgrade them. And if two users like each other, they connect to start chatting.

Hinge’s main unique features are “Notices”, short questions that add style and humor to your profile; and “Featured”, a list of the most compatible matches.

Hinge is free to download from both the iPhone App Store and the Android Play Store, and is completely free to use, although there are upgrades you can afford.

When registering, the user must provide all the standard information: name, email, date of birth and place. You will also have the option to provide further personal details, such as height, religion and political beliefs.

Among the novelties of the new subscription plan is an improvement in the profile recommendations offered by the application.

In addition, the app will add the ability to quickly find those people to whom users give “likes”, that is, the most requested.

Like other dating apps, Hinge shows one user at a time. You scroll through the images and ads, then choose to like or decline by tapping the heart icon or “X” icon.

Unlike other apps, however, you don’t need to like someone’s entire profile. If there’s a specific image or tip that sparks interest, it can indicate that you like a particular piece. It’s a great way to let someone know that you really care about a profile.

Users can too refresh likes with a rose. This feature allows you to place an edge at the top of the supply and show that you are genuinely interested. Every Sunday you get free roses, although there are packs of three, 12 and 50 in exchange for a sum of money.

Hinge is one of the most popular dating apps from Match Group Inc., which also owns the segment-rivaling platforms OkCupid and Tinder between Android and iOS mobile devices.

In 2022, its use extended with great success to European markets, such as Italy, France and Germany, which, according to company data, generated income will increase by 42%.

With information from The Vanguard.

Source: Clarin

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