Before the next event stream on of Spotify, in which the company is expected to announce a redesigned home feed and other updates, on Wednesday the company rolled out a new AI feature called “DJ” to better customize the music listening experience for its users.
Similar to a radio DJ, Spotify’s DJ feature will deliver a curated selection of music alongside AI-powered spoken commentary on the songs and artists you like, using what Spotify says is an “incredibly realistic voice,” they say.
The idea, the company explains, is for Spotify to get to know its users so well that the DJ can choose what to play himself when he hits the DJ button. Or, as Spotify puts it, eYou are putting an “AI DJ in your pocket”.
More broadly, the feature has the potential to turn Spotify into a “passive, relaxing experience” for those times when users don’t feel like dictating to Spotify what to stream or search for. its interface to find a playlist he likes.
OpenAI, behind the project
The feature powered by OpenAI, the company that develops ChatGPT, is still in beta testing as of this Wednesday’s launch and is currently only available in English to Spotify Premium subscribers in the US and Canada.
For years, Spotify has led the market with its personalization technology, launching its flagship Discover playlist. Weekly in 2015 with immediate success.
This was followed by a number of other playlists designed to cater to unique end-user preferences, including Release Radar, Daily Mixes, Your Time Capsule, Blend, and those targeted at specific activities like commuting or working out, among others things. In more recent years, Spotify has also become a trendsetter with its custom annual magazine, Spotify Wrapped, which has since been imitated by its rivals.
With the broader tech market now focused on new ways to leverage advances in AI, it was only a matter of time before Spotify released their take on how modern AI could be used to enhance your personalization experience.
In this case, the company says its new DJ feature is a combination of its existing personalization technology, an AI voice from its 2022 acquisition of Sonantic, and generative AI through the use of the technology. Open AI.
Spotify says it has provided its music publishers, data experts, writers and curators with access to OpenAI’s generative AI technology to scale their insights into music, artists and genres.
The technology is being used to create “culturally relevant and accurate commentary pieces on a massive scale,” the company says. As listeners interact with the new DJ feature, they will be presented with a personalized song stream that will include the latest tracks and old favourites. This broadcast will be continuously updated, as explained in the official blog.
Source: Clarin
Linda Price is a tech expert at News Rebeat. With a deep understanding of the latest developments in the world of technology and a passion for innovation, Linda provides insightful and informative coverage of the cutting-edge advancements shaping our world.