The new CEO of YouTube, Neal Mohanpublished a letter addressed to the whole community, in which it detailed its management priorities and details on the future of the platform: investing in creative economycreate the YouTube of the future e protect the community.
“Different ways to earn money, increase reach and audience, and increase video accessibility for people with hearing impairments, are some of the points that are part of YouTube’s strategy this year.”
This is how Neal Mohan, the new CEO of YouTube, begins a list he has published with the main actions he has made platform is under development to support the creators. Other new features include:
Gaming, he says, continues to be an area of YouTube where you see incredible innovation. More than 2 billion views of game-related content are recorded YouTube in 2022.
listen to the creators It was one of the main actions. Their feedback was instrumental in developing these products, explains Mohan.
One such product was a feature that allows creators to reach new audiences by adding language cues to their videos. “We are extending access to this feature to thousands of other creators and are also testing it in live broadcasts and Shorts,” she explains.
In turn, he stresses the importance of expanding accessibility for deaf or hard of hearing people, so that they too can enjoy the video platform.
“Through long-term investments in machine learning, we now offer automatic captioning in more languages. We also offer machine-translated captions for mobile devices that allow viewers to translate subtitles into 16 languages.”
YouTube from last year doubled the number of creators and partners who can get live help via chat or email.
More than half of these creators are outside the United States. The number of creators who have a partner manager who provides strategic advice for success on YouTube has also increased significantly, Mohan reveals.
The new YouTube: content accessible to all
“We continue to make YouTube content even more accessible with automatic captions for viewers in 16 languages. YouTube has captioned over six billion videos with over a billion users watching caption-enabled videos every day.
As for podcasts: This year, it’s started making it even easier for creators and artists to showcase their work on YouTube.
“The new features in YouTube Studio make publishing podcasts easier, and we’ll also start bringing audio and video podcasts to the millions of people who use YouTube Music in the US first, with more regions to come.”
YouTube helps creators build deep relationships with their audiences and gives them more tools to make a living doing what they love. Hundreds of thousands of channels made money on YouTube for the first time last year.
“And we’re opening up more opportunities for creators outside of ads by expanding our subscription business, investing in purchases, and continually improving our paid digital product offerings.
Source: Clarin
Linda Price is a tech expert at News Rebeat. With a deep understanding of the latest developments in the world of technology and a passion for innovation, Linda provides insightful and informative coverage of the cutting-edge advancements shaping our world.