Elon Musk has established a new measure for Twitter: only verified accounts will appear in “For you” recommendations

Elon Musk announced another major change in Twitter functionality: From 15 April only verified accounts on that social network, i.e. those who pay a monthly fee to the company to obtain the blue mark, will be able to be recommended to other users in the section called “For you”.

The South African entrepreneur, owner of the company, published a tweet on Tuesday informing of these new measures involving a reorganization of the so-called Blue Twitter.

Musk explained that this measure is the only realistic way to address the control of swarms of artificial intelligence “bots” that interfere in the network through content automatically generated through computer programs.

The decision, according to the CEO of Twitter, also implies this only verified members will be able to vote in polls that are formulated in the popular social network.

Twitter profilesr currently pays about $7 a month to get the blue checkmark on your accounts which guarantees that you are a verified profile and which gives you access to additional features on the network.

The move comes just two days after Musk assured his employees in an internal memo that the company’s value has dropped to $20 billion, less than half of the $44,000 he paid for its purchase last October.

The billionaire, who since his arrival on Twitter has reduced his staff to almost a quarter and has sold most of the furniture in the San Francisco office, could not avoid the loss of a large number of advertisersthe company’s main source of income, and its new paid “Twitter Blue” doesn’t seem to have improved matters.

Twitter removes verifications for free accounts

In another of its recent moves, Twitter announced that starting in April, it will roll out its paid verification program to everyone and will remove those blue badges from “Legacy” accounts.that is, those who had obtained them before the platform issued them by subscription.

AS, to keep the verification it will be mandatory to pay otherwise all Legacy accounts will remain without the blue check mark. This is a problem since the verification serves to know if an account legitimately belongs to the person who carries it, in addition to the fact that, according to experts, it influences the visibility of tweets.

The announcement doesn’t necessarily come as a surprise, as Musk had promised to remove them checks that had been granted under the previous rules of Twitter, since November, and has reiterated several times that they would disappear “in the coming months”.

According to Musk, those verification badges were delivered in a “corrupt and meaningless” way, although they are, in fact, useful enough for users to confirm that the personalities – athletes, celebrities, journalists – with whom they are interacting are the person. what they say they are).