Historically, iPhone has been the undisputed king in the US while in the rest of the countries Samsung was at the top of the chart. But everything has changed and in addition to being considered the best phone on the planet by all specialists, Apple is now its manufacturer number one worldwide.
Competition for the high-end, according to data from Global statisticsshows that Apple just surpassed Samsung in connection with the sale of smartphones and active users.
The striking thing is that Samsung just unveiled its flagship last month. The launch of a novelty always triggers the needle in favor of the manufacturer. But this time it was the other way around.
According to the table of values, Apple had managed up to 75% of sales of high-end smartphones, until an even more historic milestone occurred. iPhone sales just overtook Samsung, relegating the South Korean multinational to second place.
Samsung’s reaction to this territorial loss was to start an active marketing campaign, like the one carried out in the country with the delivery of old phones taken at partial payment, to lower the cost.
Throughout 2021 Samsung maintained the lead in this race. However, in 2022 it began to show signs of accumulated wear. Already in 2023, Apple managed to overtake the South Korean brand, while not realizing a very high margin.
In October, Apple had already surpassed Samsung’s sales with a difference in market share of 0.2%, but Samsung once again recovered to keep the top spot. Apple’s market share in November and December 2022 was 27.48% and 26.98%, respectively, according to a report by Atlas VPN.
At the beginning of 2023, and for two consecutive months now, the iPhone is the leading smartphone. In January, Apple accounted for 27.6%, while Samsung held 27.09% of the market share. The following month, Apple’s share fell slightly to 27.1% and Samsung’s to 26.75%, according to Atlas VPN.
In this sales balance, the world has about 6,840 million smartphone users, of which 1.85 billion have an iPhone and 1,820 million opted for a Samsung. However, it’s essential to note that these figures are only estimates from Atlas VPN, as some people may have multiple phones and use both Apple and Samsung devices.
All this despite the fact that Apple did not reach the level of sales expected for the iPhone last Christmas. shipments fell 14.9% year-over-year during the last quarter of 2022.
Samsung’s leak on the iPhone
This month Apple informed BOE, the manufacturer of its panels, that it no longer has its services, after detecting a series of problems in the termination, which do not meet the quality standards of the brand.
The direct consequence of this is that Samsung will now be solely responsible for the production of these components, which has led them to work already on the new design. Somehow some peculiarities of the iPhone 15 have escaped.
What has just leaked is that all iPhone 15 models will come with Dynamic Island. The screen cutout that replaces the notch on the iPhone 14 Pro and 14 Pro Max.
Also, a report from The Elec claims that the iPhone 15 and 15 Plus panels use low-temperature polycrystalline silicon, or what’s the same, that won’t come with ProMotion and will stay at 60Hz, instead of the higher rates.
Linda Price is a tech expert at News Rebeat. With a deep understanding of the latest developments in the world of technology and a passion for innovation, Linda provides insightful and informative coverage of the cutting-edge advancements shaping our world.