The Canada Media Fund released its latest report on consumer trends across the country. Among the data collected is an overall picture of Canadian players.
The organization used GlobalWebIndex data in its report (New window)who surveyed internet users aged 16 to 64 in 2021.
Open-world action and adventure games are popular, both among French speakers (31%) and English speakers (41%), despite being most played in 2021, according to the latest report from Canada Media Fund on consumer trends in Canada.
These data show a relatively large gap with other G7 member countries, where only 21% of the population opted for this type of game.
In addition to strong interest in open-world games, the Media Fund report shows that first-person shooters attract many players to Canada, both on the French-speaking (28%) and English-speaking side. . (34%). The percentage for all G7 countries is lower, at 22%.
The battle for Francophones is fierce between racing games (20%), puzzle and platform games (23%) and action and adventure platform games (19%).
The largest gap between the population of Canada and the other G7 members is in free games and casinos, while a low percentage of Francophones (12%) are interested in it, compared to 54% for the countries combined. .
However, according to data from the Media Fund report, 25% of French-speaking respondents indicated that they downloaded a free game last month (in the third quarter of 2021), a higher percentage than the overall average which is 24% for the G7 member.
Music or rhythm video games lag behind French speakers in the country, with only 7% of fans speaking French, compared to 22% for the world group.
The smart phone in mind
The country’s favorite device for playing video games is the smartphone, adopted by 46% of Francophones and 54% of Anglophones. This statistic is lower than in other G7 countries, where 57% of respondents prefer the device.
The second position goes to desktop or laptop computers, with 32% of followers among Francophones, and 37% among Anglophones. The device delivers a hot battle with video game consoles, which collect 30 and 37%respectively.
The tablet attracts an average of 25% of gamers (26% of French speakers).
Virtual reality headsets are slow to gain popularity, compared to other G7 members. Only 3% of French speakers and 4% of English speakers used such a headset in 2021, compared to 6% for the G7.
But three-quarters of the population of the countries in the grouping agree they play, regardless of device.
11% of French -speaking gamers in the country have played online video games with their loved ones, and 18% of English speakers. This statistic is higher than the G7 average of 17%.
The percentage of the Canadian population that broadcasts their games live is marginal, with 2% for French speakers and 3% for English speakers. The average in the G7 is 3%.
Source: Radio-Canada
