Is Facebook only for the elderly?: the drastic renovation plan to change the image of the social network

Since its launch in 2004, Facebook quickly became the social network where almost everyone young they wanted to share their photos, videos and post their mood. But the years have passed and the appearance of weight competitors they have eroded their user base.

With the proposals of Tik Tok and Instagram, that seduce the Generation Z audience and a large part of the Millennials, Facebook is now looking for innovative options. While the social network currently has nearly 3 billion monthly active users (MAU), the progressive loss of younger userswho are the trend setters, is a problem.

The Menlo Park company has tried in recent months to transform itself based on its vision of the metaverse and other projects, but without neglecting its social network. Indeed, the head of Facebook, Tom Alisonrecognized in an interview with Associated press which one of its goals is “attract young adults” to the platform, and they are already working on trying to make it happen.

For a long time, the executive explained, there have been some teams that have focused on developing projects to attract younger users. Two years ago, however, they realized they needed to make more radical changes. It was from that moment that they embarked on the path of change and evolution of “their entire product line”.

In the words of the executive, Facebook aims to become the place where users can “connect with people you know, people you want to know and people you need to know”.

The platform’s mission has changed several times in these twenty years of life, but one of the most remembered is that of “giving people the power to share and make the world more open and connected”.

What is Meta’s plan to revive Facebook?

According to the plan drawn up by the company, it has two main aspects: artificial intelligence and messaging. First, it seeks to optimize its recommendation algorithm to further drive video discovery, so its users don’t choose to leave the app. vertical contentlike those on TikTok or Instagram, they’re a trend, and Facebook started adopting them in February last year.

Complementing this new way of discovering content, Mark Zuckerberg promotes the idea that Messenger is once again integrated into the Facebook applicationthat’s how he puts it ending the need for an additional app. The company’s idea is that users find easier ways to share content which are similar to them.

On the other hand, the new horizon of Facebook seems to indicate that its users they will watch more video content more frequently and from external sources, such as pages and unfollowed friends.