Who is Linda Yaccarino, Elon Musk’s choice as the new CEO of Twitter

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The owner of Twitter, Elon Musk, announced this Friday who will occupy the overall position of CEO of his social network. After providing some guidance as to who would be his replacement, the eccentric tycoon nominated Linda Yaccarinohead of advertising at NBCUniversal, as the new CEO.

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“I am thrilled to announce that I have hired a new CEO for X/Twitter. It will start in 6 weeks!” Musk wrote Thursday, as usual, throwing some mystery about the designation.

Musk, who took over as executive director after the purchase of the social network last year, also welcomed him this Friday through a tweet, while showing himself “excited to welcome Linda Yaccarino” in his new role.

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During previous negotiations, Yaccarino expressed interest in the position Elon Musk has held to date.  (Photo: AFP)

During previous negotiations, Yaccarino expressed interest in the position Elon Musk has held to date. (Photo: AFP)

During the previous negotiations, Yaccarino was interested in the position that Elon Musk occupies to date, second Wall Street Journal. Also, he said this leaving his position as head of advertising for NBCUniversal.

His publicity profile could just serve to allay fears, as the continuous sweeping changes in Musk’s Twitter policies have created distrust and made advertisers flee.

What will be the future of Elon Musk on Twitter

Elon Musk leaves his position, but does not lose power on Twitter.  Photo: REUTERS.

Elon Musk leaves his position, but does not lose power on Twitter. Photo: REUTERS.

The head of the tweeter was consistent with the online survey which he himself launched among users last December, to ask them if he should resign from the address, which was approved by 57% of the participants, about 17 million voters. Even though he said he would respect the decision, he didn’t at the time.

His response was: “I will step down as CEO as soon as I find someone crazy enough to fill that position! After that I will only manage the software and server teams,” he tweeted at the time.

The arrival of Linda Yaccarino implies, among other things, that she owns Tesla and SpaceX automatically leave your post on the social network of the bluebird; though he will retain “the executive presidency, chief of technology, product oversight, software and system operator.” The billionaire was looking for a replacement, but it will remain omnipresent.

Since made the purchase of Twitter effective last October for 44,000 million dollars (about 40,300 million euros), Musk took over the operational direction, implementing numerous changes in a discontinuous manner.

One of the most famous: the failed implementation of Twitter Blue at the end of the year, which flooded the social network with fake accounts; He had to rectify and it took weeks to roll out the final version.

The criticism has been repeated in recent months, because many still do not understand why the billionaire is committed to taking care of day-to-day management of such a complex network.

Additionally, the company was severely undercapitalized with the loss of nearly four-fifths of its staff, mostly made redundant and in other cases through voluntary marches.

Since Musk took the reins, he has started implementing various ways of monetization: it laid off 80% of its staffauctioned off its office furniture and announced it would restrict access to its application programming interface (API), implemented the Twitter Blue subscription system, which has not met expectations so far.

Source: Clarin

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