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Blockbuster’s revenge: they publish a controversial tweet amid Netflix collapse

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Blockbuster's revenge: they publish a controversial tweet amid Netflix collapse

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The last location of the Blockbuster movie chain was in Bend, Oregon, United States.

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Although Netflix remains the industry’s major giant in digital entertainment platforms, currently it is not going through the best moments. In the week that saw the worst drop in users for the first time in 10 years, the Twitter community took the opportunity to recall an old tweet from a defunct chain of video stores. block buster.

Because Netflix is ​​split between gaming, limiting account sharing, and even an ad-supported plan to save its business, users revived an old Blockbuster post, which closed its doors in 2014.

Specifically, the tweet asked users to disclose the reasons why they left Netflix. During that time, the 3 most creative responses won annual Blockbuster membership.

The campaign Blockbuster started over a decade ago on Twitter.  Photo: catura.

The campaign Blockbuster started over a decade ago on Twitter. Photo: catura.

The publishing chain that specializes in movie and video game rentals began as far back as 2011, but in recent times it has gone viral.

By browsing the hashtag #GoofbyeNetflix (goodbye to Netflix) you’ll see a lot of posts from people, with extreme humor, asking if they can still participate in the promotion. Also, there are those currently sharing their reasons why they canceled their membership to the big “N”.

They don’t have any content to pay for across the platform, and I’ve heard they show you ads. God, it’s like I’m talking to the grave. Anyway, sorry I didn’t have a chance to return that copy of Forrest Gump, “commented user @fresh_Start69.

The rise and fall of Blockbuster in Argentina

One of the last Blockbuster stores in the City of Buenos Aires.  The chain was permanently closed in 2013.

One of the last Blockbuster stores in the City of Buenos Aires. The chain was permanently closed in 2013.

The largest American chain of video stores in the world had it boom time in Argentina between the end of convertibility and the early years of the crisis of the Fernando De la Rúa government.

In 2001, for example, the company had 80 stores, 16 of which were inaugurated that year. Each of these franchises is worth in between 200,000 and 300,000 pesos.

In Argentina, the company closed in 2010, after Justice made the bankruptcy official at the local level, requested by the company’s North American subsidiary, which declared bankruptcy in September of the same year.

At that time, it had assets of 17,034,244.98 pesos and liabilities of 26,185,848.98 pesos and had 21 branches in the country, where 160 employees were employed.

The area is located in the cities of Buenos Aires, Mar del Plata, Rosario, Córdoba, Mendoza, Neuquén, Bariloche and towns in the suburbs of Buenos Aires.

Netflix lost 200,000 subscribers last month, its worst decline in 10 years.  Photo: AFP.

Netflix lost 200,000 subscribers last month, its worst decline in 10 years. Photo: AFP.

By 2013 and with the massive growth of digital content platforms, particularly Netflix, Blockbuster announced the closure of the last stores that remained open in the United States and its service through film.

Dish Network, which acquired the company when it went bankrupt in 2011, reported the closure of the last 300 locations in the United States (where it once had more than 4,000 stores), as well as its distribution centers. .

Currently, the brand has become a distribution service for its digital content through Blockbuster@Home and its Blockbuster On Demand service.

Source: Clarin

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