Samsung is no longer the best-selling mobile phone brand in the world: which company surpassed it and what the ranking was like

In the week of its first big event of the year, SAMSUNG received a major setback within the industry mobile. Last year, its main rival, Manzana, achieved a historic milestone in the smartphone market: surpassed the leading technology company in global salessomething that This hasn’t happened since 2010.

According to data from the consultancy firm IDC AND Channelsthe manzanita brand was sold 234.6 million iPhones in 2023getting a Growth of 3.7%. compared to 2022.

The amount allowed Manzana Having a 24% of global market share during 2023. The comparison with the previous year is significant, percentages and points rising sharply. Behind Samsung was the Apple of 2022 and now several points separate it from the South Korean company.

The iPhone 15, largely responsible for the comeback

Everything indicates that the launch of its latest smartphones was a turning point during 2023. The data for the fourth quarter of the year, in fact, are significantly better than those for the same period in 2022. The figures indicate that 80.5 million units were sold.

“The iPhone 15 plays an important role of this result“, with a series of very innovative features and aesthetics, such as the Dynamic Island in all its models, titanium finishes and ceramic shield, and new buttons and connectors,” have recognized one of the direct importers of the manzanita in the country, ” reflects Alejandro Goldin, General Manager of maxstoreto the Clarin newspaper.

“Apple’s continued success over these 13 years is based on a solid foundations of innovationconnection with users and a passionate commitment to sustainability,” said Dalia Garfunkel, Marketing Manager of macstation.

He added: “Beyond milestones like the iPhone 15, the brand has proven it leadership in green initiatives. From using 100% renewable energy in its facilities to its ambitious goal of achieving a zero-carbon supply chain by 2030, Apple is not only dreaming differently in technology, but also in protecting our planet.”

Precisely, the units sold by Apple translate into a market share during this period of 24% and a growth of 11.6% compared to the same period in 2022. But the most surprising thing is that Samsung didn’t do so well during this period in 2023.

It is possible that the constant launch of devices – Galaxy S23, Galaxy Z Fold and Z Flip 5, Galaxy A54, A34, A14 5G and A14 plus S23 FE – has made users They won’t pay attention to their high range or that the market has been saturated due to the huge number of options from other brands, such as Chinese ones Oppo OR Xiaomi.

Seeing the data from the South Korean giant, the company sold 226.6 million units throughout 2023, which meant a diminish Compared to the previous year. The company went from a 21% market share in 2022 to 17% in 2023.

The trend that can be observed from the data is downwards, in the fourth quarter of last year Samsung sold 53 million units, which represents a significant decline regarding 2022.

Despite the unfavorable data for Samsung mobile phones, there is a company in this ranking that hasn’t fared too badly. Xiaomi had a decline of 4.7% which, although not a positive thing, is well behind Samsung’s figure.

Furthermore, they managed to make the fourth quarter one of the best in terms of numbers. Xiaomi sold a total of 145.9 million units in 2023 and 40.7 million in the last quarter of the year alone, which means a growth of 22.7% during this period.

The question that arises now is whether Apple will be able to maintain its privileged position in 2024, or whether Samsung will regain its lost throne with the launch of the Galaxy S24 which promises to revolutionize the market based on artificial intelligence.

Ranking of the best-selling mobile phone brands in 2023

1. Manzana: 24% market share.
2. SAMSUNG: 17%
3. Xiaomi: 13%
4. Transmission: 9%
5. I live: 7%
6. Others: 30%