From success to a new commercial failure that leaves it on the brink of disappearance: the reasons for Nokia’s collapse

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Global HMDcompany that owns the exclusive license of the brand Nokia Over the past eight years he has decided to take a new direction. Right away, They will no longer use the iconic “Nokia” name in their future releases.

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The specialized media revealed it GSMArena, the licensee had already wanted to launch its own brand together with the Finnish one since last September. Your new goal has arrived focus on your product now.

At HMD Global they recognized this only Nokia will produce Nokia phones. Taking into account that the phones produced by the Finns are reprintswhich do not seem to take into account the needs of modern users, seem to be aimed precisely at people who Find a way to “disconnect” from the network in which they live.

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The rise and fall of Nokia, a mobile classic

The Nokia 8, launched in 2017. (Photo: Bloomberg)The Nokia 8, launched in 2017. (Photo: Bloomberg)

There was a time, not too long ago, when a Finnish brand dominated the world of mobile telephony. Indeed, its emblematic device The Nokia 1100 managed to become the best seller of the pre-Android era.

Their cell phones have always been characterized by long battery life, robustness and performance. A story very similar to the BlackBerrythis too with an ending that, for now, is similar.

The news of the return of the brand, once legendary in the world of mobile phones, to the competitive smartphone sector has aroused only enthusiasm among nostalgics. This is because sales of HMD, the company that relaunched the Nokia brand with Android models, have seen a decline marked decrease.

The latest logo of the brand.  (Photo: Bloomberg)The latest logo of the brand. (Photo: Bloomberg)

The smartphone field has always been elusive for Nokia, for one reason or another.

They initially started developing their own operating system, Symbian operating system, and then abandoned it completely and became part of the Windows Phone ecosystem with the Nokia Lumia series (later just Lumia). Then there was a return to the scene, already producing Android terminals.

Now that HMD Global has abandoned the brand, it appears to be the end of Nokia’s smartphone career.

The Finnish company, due to more or less correct decisions, has never made sufficient progress in the mobile segment. And it is logical that HMD Global wanted to release the ballast. Not in vain, they have more than 6,000 essential patents for 5Gso they know what they are doing and what they are talking about.

The Nokia phones that made history

Nokia1011.Nokia1011.

Nokia1011 (1992). The first mass-produced GSM phone, democratizing mobile communication worldwide.

Nokia1610.Nokia1610.

Nokia1610 (1996). One of its notable features was that it was one of the first cell phones to have the ability to send text messages (SMS).

Nokia9000.Nokia9000.

Nokia 9000 (1996): The first smartphone with a web browser, business software and QWERTY keyboard.

Nokia revived a legend among the "old" Nokia 3310 cell phones in 2017. Nokia revived a legend among the “old” Nokia 3310 cell phones in 2017.

Nokia 3310 (2000): An iconic phone that sold more than 126 million units and became a symbol of the era.

Nokia7650.Nokia7650.

Nokia 7650 (2001): the first mobile phone with integrated camera and Symbian S60 operating system.

Nokia N90 (2005). One of three phones launched by Nokia at the spectacular Nseries launch event in 2005. It was the device where two technologies converged, as it looked like a video camera with phone buttons.

Nokia N95, the best mobile phone of 2005. Nokia N95, the best mobile phone of 2005.

Nokia N95 (2005). At the time of its release, the most powerful smartphone in the world – a pocket computer. Featuring a two-way scrolling design, this model had a 5MP camera, GPS and a Flash-compatible web browser making it truly versatile and innovative, until the iPhone arrived.

Source: Clarin

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