Consulting firm Omdia has released its latest analysis on market data. Photo: Reuters
While the positions of the three major cell phone manufacturers remain stable (Apple regained second place), Chinese brands began to lose momentum in 2022 in ranking of the best selling smartphones.
Global smartphone shipments have been marked by a worrying one a decrease of 12.9% compared to the same period last yearaccording to global shipping numbers managed by the consultant Odyssey.
The analysis revealed that in the first quarter, shipments reached mobile 308 million units and that the negative growth trend has been repeated consecutively in the last three quarters.
In particular, of Chinese manufacturerswhich greatly reduced their share due to the slowdown in the domestic market.
This is the ranking. (Photo: Omnia)
The spread of Covid-19 in China, especially in the first quarter of 2022, has had a negative impact on the supply chain and demand for phones, as the Chinese government shut down major cities, including Shenzhen and Shanghai.
This, added to the decline in consumption caused by the continuing economic slowdown, resulted in a sharp decline in shipments from Chinese companieswhich is highly dependent on domestic demand.
Furthermore, Russia’s invasion of Ukraine is expected to have a negative impact on demand in the second quarter, as it affects not only these two countries but also other regions. Below is the full ranking.
Samsung
The S Pen is stored inside the new Samsung Galaxy S 22.
The company remains unwavering at the top with total 73.8 million smartphonesretains its power in teams spanning three columns and intermediate levels.
However, it experienced a decrease of 2.9% compared to the same period last year, but an increase 6.8% compared to the previous quarter.
Samsung’s market share rose 2.5 percentage points compared to the same period last year to 24% due to the small drop in shipments compared to Chinese rivals.
Samsung has very low reliance on China, both for production and sales. In 2019, all manufacturing plants were removed and currently very few models are produced by ODM partners.
Clearly the company’s commitment is far from the Chinese market, as its equipment sales have remained stable less than 1% in a few years.
The Samsung Galaxy A and S series were launched recently this year and previous S series models FE are selling fast and consistently.
Manzana
Tim Cook at the presentation of the Phone 13 Pro at Apple Park. Photo by Reuters.
put a total 56.4 million units and its market share rose significantly to 18.3%. The iPhone’s share in the first quarter rose from 13.3% in 2019, to 14.0% in 2020, and 15.6% in 2021 to 18.3% this year. That indicates four consecutive years of increases.
Shipment volume rose 2.5% compared to the same period last year, making it one of only three companies to post year-on-year growth in the top 10 brands.
Apple’s dominance in the premium market is becoming more stable. Sales of the iPhone 13 widened compared to the 12 series, contributing to overall shipment growth.
Xiaomi
Xiaomi Store, the first brand store in Argentina.
It marked a slight contraction as it sent 42.4 million of units and lost second place in the overall table. In the first quarter, it was 7.1 million less than 49.5 million units last year.
Intensified competition with other Chinese companies in India and Southeast Asia, which are Xiaomi’s main markets, and the decline of the domestic market, have caused its recession.
However, the expectation in China’s domestic market is relatively low compared to Oppo and Vivo, so the year-over-year (YoY) shipment decline is 14.3%, allowing it to continue. on the list of top scores.
Oppo and Vivo
Highly dependent on China’s domestic market, they shipped 25.3 million and 24.1 million smartphones respectively, down 33.1% and 36.9% from the same period last year.
As a result, the market share of the two companies dropped to 8.2% and 7.8% compared to the same period last year.
In addition to weakening local smartphone demand in China, Honor’s growing business has led the two companies to lose market share and shipments. More than half of Oppo and Vivo shipments came from the local market.
honor
The new cell phones of the Chinese Honor cell phone family. Photo: MWC 2022.
The other two companies that posted year-on-year growth were Honor and Realme. Honor, which has a local presence through importers, continues to increase its market share in China and Realme in India.
After splitting from Huawei in November 2020, Honor was not included in U.S. sanctions. After reorganizing the product range, quarterly shipments have remained at approximately 15 million units since the second half of 2021.
In the first quarter, Honor shipments were 15.2 million units, an increase of 322.2% and 1.3% from the previous one.
Motorola and Huawei
coursed 12 million units and 5.6 million, respectively. Motorola, which is filling vacancies at LG and in North and South America, has turned to mid-range, where it is a favorite.
While Huawei, which can only sell 4G smartphones, is having difficulty expanding the market in China. Market share has fallen sharply from 4.2% last year to 1.8% this year.
SL
Source: Clarin
