The most popular music streaming service, the giant Spotify, is making its way into connected virtual worlds by building an “island” on the online gaming platform Roblox.
Artists and their fans can meet from Tuesday on Spotify Island [l’île Spotify] in Roblox. This is a universe in which you can complete interactive adventures and access exclusive content, according to a blog post from the Swedish company.
L ‘spotify island will be the center of a virtual archipelago with diverse themed islands for players to explore, while discovering musical artifacts and collecting items.
The hugely popular K-pop, or Korean pop, will be the centerpiece of the island’s first Spotify-themed experience at Roblox. The participation of artists Stray Kids and SUNMI has already been announced.
Music lovers can also create their own music on Roblox thanks to Soundtrap, a collaborative sound editing software acquired by Spotify in 2017.
Spotify will also open a store where you can purchase exclusive items related to artists, creators or various creators. You will find virtual items on sale that you can add to your Roblox characters and wear to other platform games that are very popular with the younger generation.
Music is well present in the metaverse, with Fortnite, for example, who for many years has organized concert-events with leading artists such as Ariana Grande or Travis Scott. So far, Spotify has not announced any upcoming shows on its island.
Source: Radio-Canada
