Disney+ follows in Netflix’s footsteps and will charge for sharing passwords: when and how much will the service increase

Walt Disney announced it will start applying restrictions to account sharing Disney+ in some countries, as Netflix did in mid-2023.

The same Robert “Bob” Allen IgerCEO of the streaming platform, confirmed this during an interview with the American news network CNBC in which he also provided details of the strategy that they will implement during 2024.

This movement, according to Iger, is part of a broader targeted policy strengthen the streaming platform and its finances four years after its launch.

According to the CEO of the platform, the provision follow in the footsteps of Netflixmaximum reference in the streaming entertainment segment, which was the first to apply similar restrictions.

As of May 2023, Argentine users of the platform have suffered the inability to share your profiles except for people living in the same household or if one of them was travelling. In case they did it with another person outside the house, Netflix forced them to pay what they called “additional member”.

On the other hand, the drastic measure of the big “N” excites the Mickey Mouse platform, since after its implementation it has undergone a significant increase in the number of new accounts. In total there were almost 22 million subscribers in the second half of 2023 and they far exceeded Wall Street expectations.

At the moment Iger has only confirmed the restriction on account sharing It will be applied from June and to a select group of markets outside the United States.

Meanwhile, the streaming service Huluowned by Disney, restricts sharing of login information outside of the home starting May 14.

The merger with Star+ has a confirmed date

Simultaneously with the streaming service’s new hiring policy, The Walt Disney Company Latin America confirmed all the rumors by setting a date for the merger with Star+. Starting June 26, 2024, Disney+ will relaunch and expand its offering, which will also include the ESPN sports signal on the same platform.

Starting from this relaunch, subscribers will be able to find the Company’s general entertainment offering on Disney+ in a new Star section (which includes Searchlight, 20th Century Studios and FX titles, and original productions made entirely in Latin America), in addition to sports ESPN. offer.

With this new integrated experience, similar in functionality to Fusion Max, several subscription models will be provided. In this sense, starting from June 26th, you will be able to choose between three plans: “Premium”, “Standard” and a seemingly cheaper one called “Standard with Ads”, although without confirmed price. The latter, in principle, will initially only be available in Argentina, Brazil, Mexico, Chile and Colombia.