TikTok will start sharing advertising revenue with the most popular content creators

TikTok announced on Wednesday that it will study the implementation of the distribution of ad revenue to the most popular content creatorsthus approaching a model already used by competing platforms.

“We will begin studying our first revenue-sharing program with creators, public figures and press publishers,” Chinese group subsidiary ByteDance said in an official statement.

In the first phase of this program, only accounts with at least 100,000 followers will qualifyadvanced from this social network, which is determined to “develop monetization solutions for creators to feel valued and rewarded.”

The platform, which due to the coronavirus pandemic has greatly boosted its popularity, has struggled for a long time to be able to monetize its content, which translates into a late use of the potential represented by its content. billion monthly usersa threshold exceeded last year.

To consider this, according to the expert site Business of Apps, TikTok generated a turnover of 4.6 billion dollars in 2021, similar to Snapchat, which says there is only just over 300 million active users everyday.

The big social networks that offer video, such as YouTube, Instagram or Snapchat, have implemented more or less favorable revenue sharing systems over a long period of time, and this in itself is affordable. view pursued by TikTok, who also confirmed a improving its offer to advertisers.

Advertisers can now be assured that their ads are relevant to videos that are among the most popular 4 percent of the platform, representing a Greater viralization of ads.

This new formula, the baptized TikTok Pulse, will also guarantee advertisers the relevance of their advertising messages with verified and adapted content, so that improve the effectiveness of your campaigns.

The podium of the most TikTok collectors in 2021

The seven highest paid celebrities on the Chinese video platform (known as Douyin in his home country) collectively earned $ 55.5 million in 2021, a 100 percent increase from last year.

It was established by the ranking of the best paid “tiktokers” of 2021 prepared by Forbes and quoted by the ANSA agency, which reproduces the Télam agency. The podium consisted of three very young girls. are the sisters Charlie and Dixie D’Amelioaged 17 and 20, respectively, followed by addison rae21 years old.

The youngest of the D’Amelios, the full-fledged star of TikTok thanks to videos of herself dancing that she started uploading in 2019, raised 17.5 million dollars in 2020. With 133 million followers on the platform, she expanded his business in a line of fashion and the promotion of all kinds of products.

The expansion of TikTok celebrities exceeds the salary of managers who have thousands of people under their management. The median salary for CEOs of S&P 500 companies will be $ 13.4 million in 2020, according to an analysis of MyLogIQ data for The Wall Street Journal.

With information from the AFP.

DB