The social network TikTok has announced that it will study the implementation of advertising revenue sharing with the platform’s most well-known creators, approaching the model already in place within the competition.
We will begin exploring our first revenue sharing program with creators, creators, public figures and news publisherssaid in a press release, the subsidiary of Chinese group ByteDance.
Only accounts with at least 100,000 subscribers will be eligible for the first phase of this program, TikTok said, saying it is determined develop monetization solutions […] for creators to feel valued and rewarded.
Having become the main video platform along with the pandemic, the site has long lagged behind in terms of its content revenue, slowing to realize the potential represented by its billion monthly users, a threshold that was exceeded last year.
According to expert site Business of Apps, TikTok generated in 2021 a turnover of 4.6 billion US dollars (5.9 billion Canadian dollars), almost as much as Snapchat, which claimed only one. over 300 million daily active users.
content proven for advertisers
Major social networks that offer video, such as YouTube, Instagram or Snapchat, have long implemented more or less generous revenue sharing systems.
TikTok also announced new features in its offer for advertisers on Wednesday.
They can now be sure that their ads will be seen related to the videos that are among the 4% most popular on the platform.
This new formula, called TikTok Pulse, will also guarantee advertisers the relevance of their ads to the content. proven be appropriate brand, according to a blog post from the social network.
Source: Radio-Canada
