Netflix will work with users of the same account in different households. Photo by AFP
A few weeks ago, Netflix announced a drop in subscribers and revenue. To lift this situation, the world’s most popular streaming company reviewed a series of changes that would include penalties for those who share passwords.. And this change may come soon.
Netflix has already commented that it has had a problem with users share login keys. This, logically, resulting in lower economic benefits. Once the report came out, co-CEO Reed Hastings even considered inserting ads into the platform, saying he would try to figure it out in “the next year or two.”
According to the New York Times, a recent memo to employees said executives aimed to introduce ad -level at some point in the last three months of 2022with drastic measures against password sharing to the same extent.
That is It may be 2023for everyone, the year in which Netflix allowed the sharing of keys.
The move isn’t just for Netflix, they warn. Disney Plus announced its own intentions for ad -supported streaming in March. The Times said the story specifically mentioned the fact that all of Netflix’s streaming competitors, including except for Apple TV Plus, offer or advertise ad-supported streaming levels.
When Netflix announced its new focus on password sharing, analyst Richard Greenfield of LightShed Partners told The Verge that it could be the way to close the gap of 10 million to 20 million additional customers in the US.
Netflix is testing this system to be applied this year. In March of this year, the streaming platform began testing a new feature in Chile, Costa Rica and Peru that lets you add accounts for up to two people who not living in the same house for the additional monthly fee for the owner.
Reed Hastings, co-founder and CEO of Netflox. Photo by Reuters
Through this system, Netflix has enabled a new function in the regions mentioned for “add more members”. It is available on Standard and Premium service plans.
After these rumors spread, Netflix shares fell 47%, despite the fact that it has yet to launch the controversial end of shared passwords, which will no doubt infuriate many subscribers.
It is worth clarifying, when talking about sharing, it does not refer to family accounts used by parents and children, within the same roof, but to the same account used from different homes. .
“If you have a sister, say, who lives in another city, and you want to share Netflix with her, that’s great.”explanation by Greg Peters, director of operations of Netflix, during the presentation of the results.
“We’re not trying to close that exchange, but we’re going to ask you to pay a little more to share with him and get the benefit and value of the service, but we’re also getting the revenue. Associated with that watch,” they added.
Netflix raises its prices: how much plans
All of these changes also came because Netflix was exposed, worldwide.
In Argentina, the Basic Plan for a screen originated 376 to $ 29 pesos (increased by 50 pesos). Meanwhile, Standard (2 screens and HD) Premium (4 screens and UHD) plans remain on 799 Y 1199respectively.
In the US, its standard HD streaming plan with two simultaneous streams has risen $ 1.50, to a total of $ 15.49 per month, while its premium tier with 4K and four simultaneous streams is now up. it costs 19.99.