EA will no longer use the FIFA brand for its soccer video games

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Electronic Arts (EA) and the International Federation of Association Football (FIFA) have ended their nearly 30-year partnership, renaming the popular soccer simulation video game EA Sports FC for its 2024 version, according to the announcement this Tuesday by the American publisher.

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In October 2021, some media reported that FIFA had requested that the envelope provided by EA for the use of its name be raised from 150 to 250 million US dollars (323.3 million Canadian dollars).

Not satisfied with the partnership prior to this new request, according to New York TimesElectronic Arts leaders decided to give it up and rename the game, for its 2024 version, the 2023 vintage, which will be released this fall, retaining the FIFA name.

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Despite this change, EA, which publishes the FIFA series in Vancouver, has maintained its agreements with all other leagues and federations that allow it to offer to choose from more than 19,000 players, according to as explained by the editor in a statement released on Tuesday.

A screenshot of Canada’s National Women’s Soccer Team players at the FIFA 2016 game.

Launched in 1993, FIFA’s video game series, full name EA Sports FIFA, has sold more than 325 million copies, according to numbers released by EA in early 2021, making it the best -selling sports simulation. in history.

The game has generated, in nearly 30 years, more than 20 billion US dollars (25.8 billion Canadian dollars) in turnover, according to New York Times.

Source: Radio-Canada

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