Netflix has announced its new strategy to curb the drop in subscribers: live broadcasts

After suffering the biggest loss of subscribers in its history, Netflix is ​​in the process of change. In the first quarter of 2022, the streaming service lost 200,000 usersnews that sent the company’s shares falling 37%.

Since then, the platform has announced several changes to reverse the situation as soon as possible: from the launch of a new subscription model with ads that will be cheaper, to the introduction of live broadcast content.

Now it is immersed in the search for ways to add live content, reflecting other streaming platforms like Twitch or YouTube that are gaining so many audiences among the youngest.

Reed Hastings ’company isn’t the only platform that decides to bet on live content. Disney+ has already experimented with broadcasts in the United States after producing a live show associated with Oscar nominations. For its part, Apple TV + chose live sports broadcasts with MLB baseball.

This proposal is not alone. The platform also introduced changes to internal cultural guidelines in support of artistic expression. And while live broadcasting is an idea that is still in the very early stages of development, some development is already known.

Want to offer company special comediessuch as its comedy festival Is A Joke Fest, which last year brought together more than 130 comedians, including Ali Wong, Bill Burr, Jerry Seinfeld and John Mulaney, as well as meetings with actors and actresses at talent show.

Netflix has a large catalog of movies, series and other content. However, this is not the only thing it offers, in a few months, we will be able to do the same enjoy other options, such as video games, available through its mobile platform. These are free games and have no advertising.

In its attempt to add publicity, it seeks to offer exclusive content that is different from other services. He tried it out a few years ago in Black Mirror: Bandersnatch, Charlie Brooker’s interactive film, where viewers can not only share their experience as active viewers, but also decide what will happen, if how the story will continue, what will happen to them. with characters.

The competition for streaming, increasingly resistant

Until now, the company Reed Hastings has dominated the market, but the emergence of new platforms and the ongoing evolution of viewer needs have undermined this homogeneity. Netflix competes with other growing players: Disney ++, HBO Max, Amazon Prime Video, among others.

Sa an attempt to regain leadership of streaming platforms, Netflix also changed its corporate culture guidelines to include a section dedicated to artistic expression. In it they point out that they offer “a wide variety of television programs and movies, some of which can be tantalizing.”

The multinational warns employees that they may be forced to work on content that is inconsistent with their personal values. In this section, it can be read that workers must be willing to collaborate on productions whose content may seem “harmful” or “offensive”.

“Depending on your role, you may need to use titles that you think are harmful. If you’re having difficulty supporting our extensive content, Netflix may not be the best place for you,” he said.

With information from La Vanguardia.

SL