The TikTok application adds a string to its content monetization arc: Internet users will be able to pay for a subscription to live sessions of content creators on Thursday, a way for the company and its stars to be less rely on advertisement.
The new feature will be announced in a video, and will allow Instagrammer to generate predictable monthly income and personalize their live room.
TikTok also posted several videos from the creators and creators, boasting the privileges reserved for fans with a subscription, such as the use of personalized emojis, unique to their universe, in conversation during the broadcast.
This new tool is reminiscent of the formula that has been successful with Twitch, the video game streaming platform.
Live videos are visible to all visitors, but only subscribers have access to certain emoji in the conversation window where they comment on games.
With TikTok, subscribed accounts will be able to wear a badge indicating their seniority, and will have access to an exclusive group chat.
Functionality LIVE Subscription is meant to give instavideasts a chance to increase their revenue while continuing to grow their community and also allow their followers to thank their creator or favorite creator on a regular basisthe company said in a statement.
Pricing was not disclosed, but should be comparable to Twitch’s – detailed from $ 4.99 to $ 24.99 per month – according to a tweet from bbjess, creator on both platforms.
A beta mode to get started
The application will first offer this functionality in beta mode to a handful of instavideast. The functionality will be extended more widely to Internet users over the age of 18 and with at least 1,000 subscribers.
In early May, the company already announced that it was studying the implementation of advertising revenue sharing with the platform’s most well-known creators, approaching the model already in place within the competition.
Having become the main video platform in the pandemic, TikTok has long struggled in terms of its content revenue, slowing to realize the potential represented by its billion users each month, a threshold crossed in 2021.
Diversification of revenue sources has become increasingly necessary as regulatory authorities tighten screws on advertising targeting, which is based on the collection of personal data.
Source: Radio-Canada
