Companies, institutions, artists or even sports clubs, more and more organizations are thinking of the non-fungible token (JNF) as a utilitarian object, a passport or an access key, which is more than just use of the collection that has been popularized since over a year. .
Drawings of monkeys (the Bored Apes), the replica of the first tweet published or the animation of a naked Donald Trump on the lawn, here are some of the JNFs that have each sold for millions of dollars since the beginning of 2021, bringing the same obsession and skepticism.
Non-fungible token o non-fungible token (NFT), unique and tamper-proof digital objects, has opened up a new collection market, where tens of billions of dollars have flowed.
however, JNFs are very rumimentary so far, explains Sandy Khaund, founder of start-up Credenza. Beyond the art world, they do not have many functions, utilities.
Most are monkeys or things like that, uselessabundant in Juan Otero, general manager of Travala, an online travel site, in reference to the famous Bored Apes.
Starbucks, which will soon launch its own JNFs, is increasingly seeing it as a programmable active, which can also pass.
Owning a non-fungible token in coffee giant colors will open access to unique benefitsas well as a communitya new perspective of a loyalty program, based on the blockchain (blockchain).
On the institutional side, in July, the small republic of San Marino, in central Italy, launched a passport vaccine against the coronavirus, in which a JNF hides.
While the European digital COVID-19 certificate is designed for the European Union, this passport is intended to be verified everywhere, without the need for a dedicated mobile application.
Make it extraordinary with exclusive experiences
Credenza is in talks with sports teams and leagues to put a JNF perspective on the Swiss army knife’s version, adapted to the new equipment.
JNFs and blockchains are accessible in many universes, if you want to watch an NBA game [ligue de basketball américaine] in person or a concert in the metaversedescribes Sandy Khaund, as referring to this digital universe where one can lead a virtual existence, as in video games Roblox where Minecraft.
Jenn McMillen, of marketing firm Incendio, also cited the example of indie rock band Kings of Leon. As part of the launch of his album in the JNF version, he included eight gold tickets which each guarantees four front seats on all future tours of the band.
If you’re a brand, Jenn McMillen says, think of the most desirable “experiences,” the most exclusive access, or something that’s definitely going viral, and put that into an “all-inclusive access” and JNF. It will be madness guaranteed thanks to the freak.
Among the most successful examples is the Travala tourism booking platform, which claims more than 300,000 monthly active users.
In January, the site, which has already accepted cryptocurrency payments, launched the Travel Tiger loyalty program. In appearance, each of the thousands of JNFs distributed to the platform’s existing customers is a digital drawing of a tiger, reminiscent of Bored Apes.
But it is associated with a series of privileges, from admission to exclusive events, in the real world and in the metaverse, to reductions or loyalty points.
At Travel Tigers, Travala’s ambition is not to make money, but to create loyalty. It’s about keeping these users, that they continue to use the platformaccording to Juan Otero.
Despite the attention it generates, it will take maybe two or three years before the JNF reach the general public and traditional businessesconcedes the co-founder of Travala.
But when the next wave will comehe announced, along with the metaverse and the web3 (new decentralized version of the Internet that, like JNF, arouses curiosity and mistrust) I think it will be unprecedented.
Source: Radio-Canada
