Netflix tried to start charging for password sharing, but the pilot confused everyone

The bleeding of the users who have suffered Netflix, the largest of the last ten years, has led it to rethink its business model. In that research, he discreetly conducted a test with clients Peru, Chile and Costa Rica asking them to do it They will pay more for sharing passwords of their away-from-home accounts, but the results were far from expected.

Pending the changes in Argentina, users in Central and South America have the lowest Netflix revenue per user, making them particularly vulnerable to price changesaccording to the global media and entertainment research firm Amperage analysis.

Netflix currently leads the market in Peru with 41% of streaming subscribers, followed by HBO Max and Disney with about 20%..

Netflix is ​​likely to use its findings in these three small markets to implement password-sharing policies globally, as the company seeks. expand your campaign against password sharing within this year.

The failed Netflix test in Peru

The series and film platform has always claimed that subscribers cannot share accounts outside the home, but the platform has never imposed additional fees for policy violations.

This year, for the first time, the company has defined “home” as an exclusive of the people with whom a subscriber lives.

Those who use the subscriber account but live in another department, city or country will be violate the Terms of Service. In this context, the company offered Peruvian users add up to two additional users with those who don’t live for about $ 2 more per month.

This option is cheaper than switching to a new account, which costs around $ 6.80 per month for the basic plan.

For some, the price increase was enough to get them to do so completely delete your Netflix account. Others continued to share their accounts between households without any notice of the policy change or ignored the new regulation without matching the app.

Usually, the lack of clarity on how Netflix defines “home” and how different rates are charged to different customers confused subscribers on trialat the risk of being subject to regulatory control of consumer action.

Netflix: problems in Peru

The newspaper Rest of the word spoke to more than a dozen Netflix consumers in Peru, many of whom said that more than two months after the policy was announced, they had not received notification of the new tariff and they don’t even seem to agree with similar policies.

The concern of Peruvian subscribers is that Netflix may submit them Additional charges which they have managed to avoid until now. “I would like to continue using my ‘pirate’ account for as long as possible,” said one user who refused to reveal his name.

Even though those friends got a notification telling them they had to validate their accounts almost a month agothey simply ignored the message without incident and continue to pay the same general rate for all three.

On the other hand, the Netflix customer service representative stated that if a customer called stating that a member of their family was using the account from a different location, they were asked to tell them that that person could continue using the account. verification code at no additional cost.

SL