These avatars compete with Snapchat’s bitmoji and Apple’s memoji. Like these, TikTok avatars can be personalized with lots of accessories and face and makeup options.

Once the avatar has been created, it will be possible for a user to record a video and replace themselves with their avatar on it. The gestures and facial expressions will be recreated by the virtual character.

We are excited to launch the first version of TikTok avatars worldwide and will continue to improve this feature to ensure the experience is truly representative of everyone at TikTok.said the network in a statement.

TikTok really wants the personalization of avatars to be as inclusive as possible to allow its content creators to optimize the expression of their creativity and individuality. The network is working with a collective of diverse creators and says it will listen to public feedback to improve this new feature.