The war against TikTok has led Meta to change various aspects of its services.
It was recently made public Instagram I have planned to face Tic knock, the format of which is increasingly compelling and attractive to young Internet users. Try doing that with the Reels tool, they even encouraged influencers with many followers to use the platform to make more impact.
Soon after, Meta platforms continues to manage to position itself as a viable alternative to TikTok.
The parent company now proposes a new change that in this case will affect the veteran Facebook: give greater visibility to Power supply content based on their popularity and thematic, to the detriment of those previously posted by friends.
Meta faces eight lawsuits to pose a real threat to younger users, Zuckerberg brought together his managers to propose to completely redesign the feed, trends are changing and Meta couldn’t be left behind LVD.
TikTok, the great threat of Instagram and Facebook Photo: AFP.
This data was made public by an internal document from the company that published The Verge website. It looks like the change will be implemented in the next version of the Facebook platform algorithm. The point is, this idea is really one copy in TikTok performance.
In a late-April internal note obtained by The Verge, Tom Alison, Meta executive in charge of Facebook, detailed the plan: instead of prioritizing account posts that people follow, Facebook’s main feed, such as TikTok, will begin to recommend posts regardless of where they come from.
This will imply that years after the separation of Messenger and Facebook, the two will reunite. imitating functionality by TikTok.
Alison acknowledged to The Verge that the company has been slow to see TikTok’s competitive threateven when he initially grew up filling Facebook and Instagram with ads.
But now Meta sees the video app as users ‘preferred social media experience, with Alison emphasizing the growing importance of private messaging on TikTok and introducing a dedicated tab for watching friends’ videos. “I think what we probably haven’t fully embraced or seen is how social this format could be,” she admitted.
Mark Zuckerberg’s plan to cut TikTok’s hegemony
It is clear that Mark Zuckerberg’s tech company has decided to do something to stop the escape of users who are fascinated by TikTok, the platform that continues to generate fury among the youngest. The same ones that until recently they frequented Instagram, Snapchat and – a long time ago – Facebook.
The firm headed by Mark Zuckerberg expects to bet heavily on the short and fast video format. Photo: AFP.
The format of short and quick video which was popularized with TikTok looks like the future and Meta Platforms didn’t take long to incorporate it into their platforms. This tool is already available on both Instagram and Facebook, but it seems like it wasn’t enough to deal with the huge competition from China.
Earlier this year 2022, Zuckerberg gathered his managers to propose completely redesign the feedtrends are changing and Meta could not be left behind.
In 2018, relatively recently, the algorithm had already been redesigned, but it is time for the real change in how Meta platforms work.
With information from La Vanguardia.
Source: Clarin
