iPhone 13 Pro green color, one of the latest versions released by Apple. Photo: Reuters
After several years of repetition, this 2022 should mark the path of a new iPhone, with much of its structure revamped. That’s why the expectations are even higher than on other occasions. The bad news is that, according to some North American media, the price of the equipment could increase by at least $ 100.
According to data from some analysts, the value of mobile phones had never risen so much, with an average price of over $ 300 in the last year and whose value will continue to grow in 2022. Something that will translate into a decline in sales figures for both Samsung and Apple.
So it’s no surprise that details about a leak have surfaced this week revealing that the iPhone 14 Pro Max, the company’s new flagship, could be the most expensive in Apple’s history. These rumors indicate a $ 100 raise in each of the iPhone 14 in its basic model.
Wedbush Securities Analyst, Dan Ivesrevealed to The sun that the company believes that “a $ 100 price increase for the full range of iPhone 14 is coming.”
The new equipment could come with a price increase. Photo REUTERS
“Prices have risen throughout the supply chain and Cupertino must pass these costs on to the consumer in this launch.” All of this could result in an increase.
Faced with this situation, Apple could opt for several moves if it wants to keep prices stable. One is to reduce the memory of the input model from the current 128 GB to the traditional 64. And although the reduction of what has already been increased does not seem in line with the company’s policy, nothing is excluded.
The other option is that Apple assumes this cost increase, as has happened on other occasions, as the decision to increase it could be counterproductive. Consumer purchasing power is not just a problem in Argentina, so if the price goes up, sales could drop significantly.
The American magazine also explained that, due to its poor performance, it would be necessary to add the goodbye iPhone 14 mini which seems almost confirmed. “This nearly 30% increase is due to Apple discontinuing the 5.4-inch iPhone 13 Mini in favor of a 6.7-inch iPhone 14 Max.”
iPhone 14: rumors, features and price
iPhone 13 and iPhone 13 Pro, in green.
The novelty of an iPhone 14 Max, a 6.7-inch model equivalent to the 6.1-inch iPhone 14. Of course, this dimensional growth would entail a significant price adjustment. The range of iPhone 14 of this 2022 could be like this:
- iPhone 14: $ 799.
- iPhone 14 Max: new model expected at $ 899.
- iPhone 14 Pro: New price, $ 1,099.
- iPhone 14 Pro Max: New price, $ 1,199.
The only iPhone that would keep its original price is the iPhone 14. The iPhone 14 Pro would be raised by $ 100 and the new “Max” model would serve to maintain the $ 200 gap between the non-pro and pro models. A pricing strategy for the iPhone 14 that looks very typical of Apple.
And although the tech industry is struggling to reach equilibrium a few years ago and trying to solve logistics and stock issues globally, there is still a shortage of semiconductors and chips across the planet, which in this case impacted Apple for this price hike.
As expected, these increases will be much more significant in our country, since other factors are added to the economic instability, such as the extra price paid by Apple products for not accepting the regulations that oblige companies to produce technological products in Land of fire.
SL
Source: Clarin