Netflix has been affirming its willingness to fight against the exchange of passwords between users for several months. The platform, which is struggling to meet its economic objectives, seeks to multiply its sources of income, and, among them, the impossibility for users to share their password -and therefore their account, with anyone- for free.
Bloomberg brings, this Monday, July 18, new information on the methods that the streaming giant will use to charge the exchange of passwords to its subscribers. In several South American countries, a new paid profile is offered to users who want to share their account with other people.
The paid doivent desormais debourser up to 3 euros for the benefit of a Netflix profile in dehors de leur résidence principale (geolocalised by the platform), for example for faire profiter a friend or family, but also lorsqu’ils se trouvent dans leur Secondary residence. A billing that is only activated after two weeks of use.
In exchange for these additional 3 euros, the beneficiary has a permanent profile in his name. On the other hand, you do not benefit from your own account and cannot access the multi-screen streaming or multi-profile creation options.
Only TVs are worried
This novelty also refers only to television viewing: subscribers who use Netflix on a smartphone, tablet or computer will not have to pay any additional cost. A decision that is explained by the “mobile” nature of these devices.
Netflix specified, this Monday, July 18, the five Latin American countries in which this device is tested: Honduras, Argentina, El Salvador, Guatemala and the Dominican Republic. It is expected to roll out to other countries, including France, in the coming months.
In addition to this fight against the sharing of passwords, which affects, according to figures from the platform, 100 million homes, Netflix is looking for other sources of profit.
He invested in a video game studio in 2021 and began to position himself in the sector by offering a few mobile games. Netflix has also indicated its desire to offer a lower-cost, ad-supported subscription, as part of a partnership with Microsoft.
Source: BFM TV
Emily Miller is a voice to be reckoned with in the world of opinion journalism. As a writer for News Rebeat, she brings a unique and thought-provoking perspective to current events and political issues, delivering insightful and engaging commentary.