The photo and video social network tries to gain users through e-commerce. Photo: Shutterstock
The social network Instagram has decided to improve one of its most used functions, private messages, to take them to another level: serve as a conduit for shopping. The mechanics, as expected, can be done directly from the conversations users have with small businesses, a novelty that includes payment and order tracking.
According to Instagram data, more than billions of people connect to the business through Meta applications to resolve doubts about their products and services, looking for help or simply to interact with its contents.
This relationship between user and small business has been amplified with the possibility to buy products directly from the chat threadas reported by Instagram in a note.
Through Instagram messages you can now buy products and even follow the sale.
It should be noted that this possibility will be present as long as the activity is active platform evaluated.
“When you chat with a qualified small business on Instagram, you can now shop without leaving the chat. For example, if you are interested in a backpack, all you have to do is message the company about the person you love,” they summarized from Half.
The user, simply by starting a conversation with the company, can, in addition to solving all his concerns about the operation, place a purchase order and pay it on the spot using MetaPay. Also from the conversation thread you can also follow the order.
This novelty in the social network serves as a pilot test before small businesses manage to establish their digital commerce in the Instagram and Facebook stores.
Instagram redefines its Maps feature
Instagram’s Maps feature now makes it easy to discover local businesses.
CEO Mark Zuckerberg, on the other hand, shared news about another novelty of the social network Instagram: the improved experience of its function maps which will now show the most popular places in the area e there will also be the possibility to filter them by categoriessuch as restaurants and beauty salons.
To access the map from different surfaces of the application, you will only need to discover a new place by tapping the location labels in the publications of Power supply or the stories.
The hashtag search it is also available for local hashtags (for example, #buenosaires).
You can also check out recent stories, most relevant publications, and the labeled location guides for more information as well as filter by categories to further refine the research, as recognized by Meta.
“For small businesses, it comes one more way to be discovered from the vast and diverse Instagram community and, for consumers, a new way to find interesting places to visit nearby. “
SL
Source: Clarin
