Instagram will pause setting changes that mimicked its young rival TikTok, following a campaign by users against the new features. In an interview with a specialized Platformer newsletter on Thursday, Adam Mosseri, the app’s head, indicated that Instagram was going to stop a test that showed photos and videos in full screen like TikTok.
many reviews
The photo and video app, owned by social media giant Meta (Facebook), was disrupted this week when celebrities Kim Kardashian and Kylie Jenner asked it to “get back on Instagram” and “stop trying to be TikTok,” a message. widely applauded and retransmitted by users.
Meta, like Google on YouTube, has already copied TikTok’s captivating short video format, with “Reels” and “Shorts,” respectively. At the end of January, the Californian group had recognized that certain competing platforms were harming its growth, especially among young audiences.
The place of the algorithm.
Unlike traditional social networks, TikTok does not highlight users’ contacts. Its success is largely due to its algorithm, which chooses videos from creators based on people’s tastes.
Mark Zuckerberg confirmed this guidance on Wednesday. He said that currently around 15% of the content Facebook and Instagram users see comes from algorithmic recommendations. “These numbers should at least double by the end of the year,” he said.
But the company, which did not immediately react to an AFP request, appears to have finally decided to move more slowly. “We need to take a step back … and come back with a new formula,” Adam Mosseri said Thursday.
Source: BFM TV
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