A dazzling start. More than six weeks after its launch in France, in the United States, Canada, the United Kingdom, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates, one million subscribers have signed up for its Snapchat Plus paid subscription offering, informs the social network. the net.
Exclusive Features
For 3.99 euros per month, this premium service gives access to new customization options: special badges for the profile, new models of application icons or even special backgrounds for the Bitmoji characters of the subscribers of the offer. They can also preview content and see who has reviewed their stories.
Additionally, since the update on Monday, August 15, and the implementation of the Priority Replies feature in Stories, user posts are much more visible to Snap Stars (public figures and other creators who have a verified presence on Snapchat). Additionally, there is now a Snap View Emoji that appears once a user views the Snap of one of their contacts.
Half-staff advertising revenue
Snapchat introduced this paid component to diversify their sources of income. In fact, the company is one of many companies affected by changes made to Apple’s privacy settings last year. These developments have caused a significant drop in advertising revenue for Snapchat, one of its main economic supports.
The success of Snapchat Plus comes at a time when the social network is not at its best economically. In addition to declining ad revenue, the company, which has never been profitable, is juggling broader problems: a slowdown in business growth and layoff plans. With Snapchat Plus, the social network is trying to raise the bar.
Source: BFM TV
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