The new model of the iPhone should not take long to arrive. According to Mark Gurman, a Bloomberg journalist and news specialist for the Apple group, the company plans to present its new smartphone on September 7.

According to Bloomberg, some specialty store workers have been called in to be prepared for a “major product launch” on September 16. Apple putting its iPhone on sale the week after its presentation, these dates seem usual.

Several novelties had already been presented at the WWDC last June. Among these, iOS 16, the improved version of the iPhone operating system, but also those of the Apple Watch and the iPad. These new features should be officially rolled out in the fall.

Four new models expected

In the weeks since WWDC, many details about the iPhone 14 have been revealed. It will come in four versions, the iPhone 14, 14 Max, 14 Pro, and 14 Pro Max. The Pro versions will likely benefit from a new chip, unlike the Classic versions which will keep the current iPhone 13 chip.

The black notch at the top of the screen seems destined to disappear. Finally, one of the star novelties of these new phones is the customization of the home screen.

Bloomberg points out that Apple is launching these new products in a tense environment for the sector. Despite current inflation, smartphone sales have fallen in recent months, to the point of reaching their lowest rate in Europe since 2013.

In addition, the shortage of microprocessors weighs on the sector. The company, if it has had to revise its production figures downwards, however, does not suffer as much as its competitors.