Xiaomi stores close their doors in France after the judicial liquidation of their manager

It’s a sudden shutdown. Since August 23 at 5:00 p.m., Xiaomi stores have ceased their activity. Of the seven French stores of the Chinese manufacturer, now only the Xiaomi Store remains on the Champs-Élysées in Paris.

The brand had opted to be physically present in France from the beginning of its marketing in the territory. The franchise model seduced Xiaomi to find an important relay of communication on the streets of France, as Numerama reminds us.

A manager change in early 2021

News of the closure first spread through the Instagram accounts of various stores, Phonandroid found. Before being confirmed on August 24 by the manufacturer himself with the specialized site.

Upon arrival in France, Xiaomi first partnered with iHealth Labs Europe to run its stores. But early last year, the deal ended. Tell Me is tapped to take over from February 2021 and manage six of the seven stores.

It is this company, in crisis since July, that is now in forced liquidation. A judicial decision that led to the closure of the stores. Numerama understands that the flagship store on the Champs Elysées in Paris had been maintained by iHealth Labs Europe. This explains their continued activity.

At the moment, Xiaomi specifies that consumers can still discover its products through its website, but also through its “various partners online, in stores and at operators”.