Apple continues to lay the groundwork for the arrival of its first mixed reality headset. According to Bloombergis suggested by the filing of three trademarks – “Reality One”, “Reality Pro” and “Reality Processor” – registered to Apple in the United States, the European Union, the United Kingdom, Canada, Australia, New Zealand, Arabia Arabia, Costa Rica and Uruguay.
The specialized media reports that these names could be used by the Cupertino company to designate their future Mixed Reality Headset, whispered for early next year. To cover its tracks, the company headed by Tim Cook did not directly register these marks, but instead commissioned law firms to carry out this task. A process used frequently by Apple: In early June, trademark applications for the name “realityOS” were also filed.
A planned launch for early 2023
For its part, Apple declined to comment on the registration of these marks that has not yet been approved. At this time, there is no guarantee that future products will bear the names mentioned. Apple, which hasn’t entered a new market segment since the launch of the Apple Watch in 2015, intends to launch its first mixed reality headset. early 2023.
According to analyst Ming-Chi Kuo, will be the most complex product ever created by the Californian company. The project is expected to disrupt the virtual reality industry. The high-end device will combine virtual reality and augmented reality technologies and should allow the Cupertino company to compete with Meta and your Quest Pro headphones which is scheduled for release in early October 2022.
The most powerful virtual reality headsets on the market
Apple headphones should also focus their use on the consumption of multimedia content such as the broadcast of sporting events (for which Apple has acquired several rights through its Apple TV + platform), virtual reality movies and of course video games. Apple’s latest trademarks also hint that the device may have health-related features.
According to Bloomberg, Samsung and other Apple rivals are also working on their own virtual and augmented reality systems. However, Apple’s unisex headphones should, when they launch, be one of the most powerful and expensive models on the market. We are waiting for a homemade chip at the level of what Apple offers in its smartphones, Mac computers or even in its latest tablets. Products that show a higher power than the rest of the market.
Source: BFM TV
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