A one word tweet. This is what it took the American railway company Amtrak, the equivalent of the SNCF, to put Twitter in crisis, reports Cnet. On Thursday, September 1, the community manager of this passenger transport company published a tweet made up of the single word “trains”.
The purpose of the operation is simply to describe the industry in which Amtrak operates. However, this minimalism has paid off: since Thursday, September 1, this terse message has been retweeted more than 19,000 times and has 150,000 likes and more than 3,700 comments.
Google and Joe Biden are also getting into this
Among these, world-famous brands, such as Google, McLaren or even Minecraft, respond to Amtrak’s tweet and, in turn, present their area of expertise adopting the famous one-word format. Among others, the Washington Post that tweeted “news”, Hyundai, with “electric cars”, or even NASA that opted for the word “universe”. The SNCF went there with its “trains” and the Call of Duty twitter account was divided into a sober “Call of Duty”. Even the president of the United States, Joe Biden, has joined the game.
Many companies use social networks to spread messages with high viral potential, but, according to Cnet, no campaign of this type has been as effective with so little word as the one launched on Wednesday by Amtrak. On the contrary, the railway company’s tweet was also an opportunity for Twitter users to air their grievances against it and public transport in general. The other side of the coin.
Source: BFM TV
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