Netflix would anticipate the launch of its future offer with advertising. Initially scheduled for early 2023, this discounted service should finally be available on November 1, 2022 in several countries, including the United States, Canada, the United Kingdom, Germany and France, Variety advances in an article published on Thursday, September 1.
This start would therefore occur just over a month before the launch of a similar Disney + offer, scheduled for December 8, 2022, reflecting Netflix’s clear desire to surpass its rival in this field.
Attract new subscribers
Indeed, the premature launch of Netflix’s ad-supported offering would come against a backdrop where the platform faces fierce competition in an industry it has long single-handedly dominated. In fact, Disney’s streaming platforms (Disney+, Hulu and ESPN+ for sports) now have 221 million subscribers, more than Netflix which, losing nearly a million subscribers in the second quarter, saw its number of paid subscribers drop to 220.67 million at the end of June.
The video streaming giant intends to raise the bar by attracting new customers willing to watch some ads in exchange for a more affordable price despite limited features. Thus, the streaming video platform clarified that this package would not allow the download of content. Also, all video resources currently available on the platform cannot be offered there. According to Bloombergthe price of the future Netflix subscription with advertising could range between 6 and 8 euros.
Source: BFM TV
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