In the strategy of choosing Luiz Inacio Lula da Silva, PT considers the second round of the election to be a battle of rejection. The plebiscite character is strengthened and the part that defines the victory is the part that voted against those who did not want to see it in the Planalto Palace.
In this context, the advertising and social media struggle during the free election period on Friday (7) should try to keep President Jair Bolsonaro’s rejection at a higher level than Lula’s. It is important to prevent Bolsonaro’s rejection rate from falling, while at the same time preventing Lula’s from rising.
The second point after the battle of rejection is to determine which will be the decisive battlegrounds. From the point of view of the electoral college, Minas Gerais and São Paulo. Defend the ground in Minas or increase Lula’s advantage. Try to knock down Bolsonaro’s lead or lose ground in São Paulo.
Defending votes in the Northeast, especially among the poorest, is another key point in the PT’s runoff strategy.
In São Paulo, the official support of Simone Tebet, who is running for MDB, can help the most conservative voters in the interior. He had 6.34% of the valid votes in São Paulo, about 50% of the national average (4.16%).
look ahead
PDT head Carlos Lupi asked his PT colleague Gleisi Hoffman whether Ciro Gomes’ support for Lula would be acknowledged. In the final part of the first round, Lula was concerned with the extent of pedestrian aggression towards the PT and possible complaints from the former president.
Gleisi said Ciro’s direct support would be welcomed. The priority now is to forget the differences and join forces against Bolsonaro. It works for the support of PT, PDT and Ciro as well.
Magnifying glass
The PT examines the voting map to take some action. He evaluates Auxílio Brasil in small towns that stimulate local economies. Due to the similar influence of the Bolsa Familia, it would be necessary to launch an offensive against those cities where the PT had performed well in past elections.
different lines
For the poorest, the discourse focused more on the economy. For the upper middle class, the discourse focused on democracy x barbarism. This information was the subject of the radio podcast “Radar das Eleções”. UOL About the current campaign.
source: Noticias
