Puerto Rican singer bad bunny does his “World’s Hottest Tour” world tour and does not go unnoticed every time he arrives in a different country.
The icon of the urban genre lands in every destination private planean Airbus A320, which in addition to helping him shorten times and distances, was a key element in communicating and connecting with his fans.
Bad Bunny’s private plane
The private plane of the Bad Rabbit has a white and blue fuselage, combines the distinctive features of his latest album “Un Verano sin Ti”, tour and shoes: the waves, his stage name, the sad heart of the Cyclops and the Adidas logo.
When he started his tour in August, the singer used it to launch the new sneaker model Forum Bunny Blue Tint, his fourth collaboration with the brand. Adidas.
Bad Bunny’s invitation to his fans
To promote his new edition of footwear, the artist invited tiktokers, youtubers, instagramers and content creators from different cities to enjoy an exotic journey aboard New York.
Through their Instagram stories they posted how they enjoyed the musician’s party and concert. During the trip, the influencers received a bag with exclusive souvenirs, encouragement and accessories, all with the color palette of the shoes and the plane.
The gift package included a blanket, sleeping mat, wireless headphones, face mask, towel, refrigerator, among other details shown in the following video:
The launch strategy was a complete success as within hours of appearing on the Adidas app, the model was already “Sold Out”.
Source: Clarin
