According to the survey, Brazilian Media Interviews is among the most knowledgeable about COP27 and confident about progress 20/11/2022 10:06

London – Even before President-elect Luís Inácio Lula da Silva and former Minister Marina Silva attended COP27 in Egypt, the public in Brazil already showed a high degree of awareness of the climate emergency and confidence in the future progress. summit this week.

Kantar’s PlanetPulse survey found this based on interviews conducted in twelve countries between 2-6 November: Egypt, USA, UK, Spain, Italy, India, Germany, France, Colombia, China, Brazil and Australia.

The visibility of the UN conference was important: two out of every three people interviewed worldwide had already heard of the meeting, it was still 12 days away, and it resulted in a compensation agreement that did not please everyone.

Brazil optimistic about COP27

Brazilians were among those who reported the most to understand what the conference meant (44%), almost on par with the 45% offered by Indians and the British hosting COP26.

Brazil was also among the most optimistic countries: 42% of respondents said they believed in the great progress that the summit would bring, compared to the world average of 22%.

Nearly nine out of ten Brazilians (86%) said they expected at least a little progress from the summit. The most skeptical were North Americans: only 67% expect some progress there.

Perception of corporate responsibility during COP27

Kantar also explored the view peoples about the role of companies in the climate agenda.

More than six out of ten respondents (64% believe companies have a responsibility to combat the impacts of climate change, behind governments (82%) and the general public (75%). The institutional index is almost twice the median (34%).

For 76% of respondents, companies’ plans are not ambitious or lack the ambition to meet the challenges posed by climate change. In Brazil, this is the opinion of 84% of respondents.

Globally, only 12% strongly agree that most companies are taking effective action to address the climate crisis. And 38% think they’re making the situation more or less worse.

This is a worse assessment than the public policy makers themselves.

For Kantar, the results clearly show that brands should heed the guidelines dictated by COP27.

????????Whether the event is about companies or governments, people expect a bolder and faster transformation.

The need to act is clear, but the agenda for brands to make real impact quickly remains challenging.”

Kantar Global Sustainability Leader Karine Trinquetel noted that brands that continue to work with old methods will be left behind.

“A new consumer culture is emerging and brands need to rethink how to create value.

A sustainable business model requires new insights and new ways of thinking and working”.

Climate change will lead to attitude changes

Kantar believes that COP27 should drive changes in the daily life of the population, as 93% of respondents globally claim to be aware of the consequences of climate change.

Fears are diverse and are led by the fear that the crisis will lead to them. It causes food, water and energy shortages, loss of nature and animal life, and damage to human health.

Kantar highlights regional differences in the perception of threats posed by climate change.

While 43% of Europeans emphasize that people lost their lives, 56% of Chinese fear the emergence of other infectious diseases. And 41% of Egyptians are concerned about their mental health.

Among the main topics on the COP27 agenda, 62% of people chose renewable energy and the energy transition as the most urgent issue to be addressed by governments and companies.

Among the most pressing issues among the interviewees are the sustainable management of water resources and the promotion of agriculture, biodiversity and measures related to decarbonisation.

Also read | COP27: Brazil has the 2nd largest delegation and countries have sent more men than women; see data