Its flavor of milk, almond nougat and honey is known all over the world. Toblerone is already a global icon. But his logo hides a mystery that few know.

That felt the mother of a boy who discovered the secret, what a new view of things meant to her after half a century of ignoring it.

The mother of 10-year-old Stephanie recently shared her discovery about the social networks and pointed out how he saw a cool drawing hidden in the Swiss tablet logo.

It’s a bear… The furry creature was spotted in an engraving of a mountain next to the red capital letters of Toblerone.

“My child had his first toblerone today”, wrote Stephanie, adding that he asked her “What is the bear for?”, to which she replied which bear she was referring to.

“I found out today that there’s a bear in the Toblerone logo,” he joked.

Even his viewers were shocked by the discovery and voiced the comments sheer shock.

One man remarked: “I’m 71 years old, 50 Toblerone Christmases and after rummaging through the pack I finally found the Bear! Your son is brilliant! Another person chimed in: “Wow, hidden from view for over 60 years for me“.

Others have explained how the emblem represents the Swiss mountains and that the bear is, in fact, a species native to Bern, Switzerland.

Although there are many who eat this chocolate with a recognizable aesthetic, not many know what it is that secret message which is hidden in the Toblerone logo.

To find out, according to TicBeat, you need to know tradition and geography. While other brands show off the founder of the company or the characteristics of the ingredients that make up their product in their graphic image, Toblerone has taken another, much more original path. Neither the chocolate itself nor the signature after its creation were the recognizable elements, but a mountain that hides a mystery.

The silhouette of the logo is none other than that of the Matterhorn mountain, one of the most famous mountains in the Alps due to its markedly pyramidal structure. It is located between Switzerland and Italy and is the fifth highest point in the Alps. As the brand is Swiss, this mountainous reference was ideal for capturing the identity, closely linked to the chocolate design that It is divided divided into small triangles.

But beyond the Matterhorn, Toblerone hide the big secret since inside the pyramid it can be glimpsed the silhouette of a bear. Why this animal? It has an important cultural value, as this mammal it is the official symbol from Bern, the Swiss city where Toblerone was founded 110 years ago. Thus, this bear is a tribute to the birthplace of the brand.

The simple sketch on a snowy peak is actually a bear standing on its hind legs in the middle of the mountain. In fact, once you’ve seen it, it’s impossible not to watch it over and over again.

Tobleron was created by Theodor Tobler. Her children have also hypothesized that the triangular shape actually derives from a pyramidal shape that the dancers of the Folies Bergère, the famous French cabaret, created for a show.

The only problem with chocolate is that in 2016 Mondelēz launched a redesign of Toblerone without warning for the UK market, smaller and lighter than the original. In addition to the fact that the English ingot weighs 150 grams, Twenty less than the traditional have increased the distance between the triangles without changing the packaging design or the sale price.

This change has created a strong controversy and disgust among consumers. The multinational’s response was that the decision was due to the increase in production costs in the UK.