The cold has arrived in Britain. Temperatures begin to drop and the UK government will launch an advertising campaign of 25 million pounds advising its population how to save on consumption, in the midst of the fierce energy crisis caused by the war in Ukraine.

A change of behavior to face the low temperatures and not fail in the warm-up attempt, which will start before Christmas.

Turn off the radiators in empty rooms, don’t leave electrical devices on standby, insulate the loft and ceiling, shower instead of diving. These are the special instructions in the kingdom as winter arrives.

Every household has a responsibility to reduce their energy bills by 15 percentaccording to Finance Chancellor Jeremy Hunt.

official campaign

Ministers plan a campaign to urge the British to do so counter Putin’s ‘blackmail’ and save £100, as Ofgem’s new energy bill cap leaves the government facing £5bn a month in subsidies.

“It has already begun. When you arrive as a guest in an English house, they turn on the light for you and turn it off when you leave. There is a spirit like in front of the German blitz of the second war. everyone savesall walks of life,” said Rose, who came to London for a visit from Paris and was amazed at how British resilience before the crisis, price increases and product shortages and I work.

The “timer” is the secret

Homeowners will have to learn saving trickswithout losing comfort. The secret is inside a “timer”, which must be connected to all devices to regulate the temperature or disconnect them if they do not have one.

The board plans to reduce the boiler settings e turn off the radiators in empty rooms.

Every British home has a timer for heating, which could turn on only twice a day to heat the house. The ideal would be keep it at 19 degreesas in Paris the government recommends.

Homeowners will be told they can save over £400 a year through this sort of trick.

Reduce the heater temperature saves £80, turning off the heating when you leave the house saves £105 and switching off appliances on “standby” at least £55 The Brits will have to ditch their traditional soaking tub for a shower, at least once a week. They will be able to save £15.

Unplug and other secrets

The other secret is disconnect electrical devices when they don’t work: television, computer, electric coffee maker, cell phone charger, printer, electric toaster.

Insulation of attics, roofs and double glazed windows They’re also recommended, especially in a country where temperatures can dip below freezing and energy bills run as high as £3,000 a year ($3,634). The middle class and the poorest they will not be able to pay for it.

A celebrity campaign

The campaign’s £25million push, led by MPs and celebrities in TV ads and on social media, highlights that people could save more than £400 on their bills following simple steps.

The importance to government finances was underlined on Thursday when Ofgem announced that its cap on average energy bills would rise to £4,279 a year from April.

As the taxpayer is subsidizing the tier at £3,000, Treasury costs will nearly double to just over £5bn a month. But the less energy the British use, the lower the bill for the government.

Jeremy Hunt’s call

Speaking to lawmakers on Wednesday, Finance Chancellor Jeremy Hunt urged the British to cut energy use by 15 per cent to prevent the country from being “blackmailed” by Russia in the midst of war in Ukraine.

“For most people, we need him to play his part in reducing our energy dependence on what Putin chooses to do in Ukraine,” he said.

The government is subsidizing energy costs again starting in March, but household bills will continue to rise. Hunt told the Treasury Select Committee on Wednesday, “For the most part, we need you to do your part in reducing our energy dependence on what Putin chooses to do in Ukraine.”

“This is not just nationwide, but it’s for every household. We think the £500 we’re giving to help people save next year, at current petrol prices, if people took a 15% reduction, they could save that £500 on the amount they pay in subsequent years,” the Chancellor explained.

“So we’re trying to help people help themselves. We’re giving them a cushion this year and next year. But we need people to change their behavior,” said Jeremy Hunt.

The government fears its measures will be seen as part of the “nanny state” that is common in Labor administrations.

The chancellor also announced an additional £6bn of energy efficiency funding from 2025 as homeowners are encouraged to install insulation in the attics of their homes and thermostatic valves on radiators.

Former Prime Minister Liz Truss previously blocked plans for a public information campaign on energy use. Now it will finally start.

Paris, correspondent

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